Key Responsibilities
- Developing annual brand plans for differentiated complex and
diverse product lines, as well as executing tactical initiatives for the
products’ marketing in a seamless manner.
- Working closely with relevant departments and business units,
convene quarterly site visits across all branches, with relevant vendors,
to ensure the standards of the brand are always maintained across all
brand touch points.
- Develop and leverage strategic partnerships to catalyze
product branding, visibility, and uptake across the target markets.
- Work collaboratively with the Group Marketing &
Communications teams to bring the approved marketing programs to life
i.e., events, digital marketing, communications, PR support, etc.
- Responsible for budget planning, control, and expense tracking
of all projects to ensure they are delivered within budget, and within
policy, to meet the objectives across their Business Units.
- Uphold the brand guidelines across the Group and all business
units as well as all Bank’s touch points, communicating across the
business as a champion of the company’s brand guidelines, solidifying
partnerships with business unit leaders to secure brand identity and
maintain brand integrity.
- Reviewing and enhancing all communication materials and
collateral within the business to ensure adherence and consistency to the
overall Brand Positioning, Values, and Identity Standards.
- Convening regular progress review meetings with advertising,
media, PR, and experiential agencies, to ensure tracking of all ongoing
projects, and manage work progress on an ongoing basis.
- Continuous monitoring of third-party performance and sharing
findings to inform annual reviews and SLA management.
- Continuous evaluation of all marketing activities (including
activation analysis, advertising campaigns, return on investment etc.) and
ensuring documentation of learnings and ensuring they are factored in the
development of subsequent initiatives
The Person
For
the above position, the successful applicant should have the following:
- Bachelor’s degree in marketing, Advertising or Business
Management or any relevant area.
- 6 years Managing a brand or product portfolio and supported by
a track record.
- 4 years Planning and organizing experience with working
proficiency in Project Management skills.
- 4 years Communication & Presentation Skills.
- 2 years Managing teams.
How
To Apply
The
above position is a demanding role for which the Bank will provide a
competitive remuneration package to the successful candidate. If you believe
you can clearly demonstrate your abilities to meet the criteria given above,
please log in to our Recruitment portal and submit your application with a
detailed CV.
To
be considered your application must be received by Wednesday 7th August
2024
Qualified
candidates with disability are encouraged to apply. Only short-listed
candidates will be contacted.
