Position Overview:
The Customer Insight Lead will play a critical role
in researching consumer behaviors, identifying new product opportunities,
conducting internal retail research, and managing retail audits. This individual
will leverage their strong analytical skills and research background to gather
and analyze data, generate actionable insights, and inform strategic
decision-making across the organization.
Key Responsibilities:
- Conduct comprehensive research to understand consumer
preferences, market trends, and competitive landscape, leveraging both
qualitative and quantitative methodologies.
- Identify and evaluate new product opportunities in the market
through market analysis, customer surveys, focus groups, and trend
research.
- Collaborate with cross-functional teams, including product
development, marketing, and sales, to translate consumer insights into
innovative product concepts and features.
- Lead internal retail research initiatives to track product
performance, monitor sales trends, and gather feedback from retail
partners and customers.
- Develop and implement retail audit processes to assess product
availability, pricing, and visibility across various retail channels.
- Analyze retail audit data to identify opportunities for
improvement, optimize product placement, and enhance brand visibility in
stores.
- Utilize strong analytical skills to interpret complex data
sets, identify patterns, and extract actionable insights to drive business
growth.
- Present findings and recommendations to key stakeholders in
clear, concise, and compelling formats, including written reports,
presentations, and data visualizations.
- Stay abreast of industry trends, consumer preferences, and
emerging technologies to continuously enhance our understanding of the
market and identify growth opportunities.
Qualifications:
- Bachelor’s or master’s degree in marketing, Market Research,
Business, Economics, or a related field.
- years of experience in customer insights, market research, or related
roles, preferably in the retail industry.
- Proven track record of conducting consumer research, market
analysis, and retail audits to inform business decisions and drive growth.
- Strong analytical skills with the ability to analyze complex
data sets and extract actionable insights.
- Proficiency in research methodologies, statistical analysis,
and data visualization tools/software (e.g., SPSS, SAS, R, Python,
Tableau).
- Experience with retail audit tools and platforms (e.g.,
Nielsen, IRI, Retail Link) is highly desirable.
- Excellent communication and presentation skills, with the
ability to convey complex ideas to both technical and non-technical
audiences.
- Ability to work independently and collaboratively in a
fast-paced, cross-functional environment.
- Detail-oriented with a passion for uncovering customer
insights and driving business results.
Benefits:
- Competitive salary and performance-based incentives.
- Comprehensive benefits package, including health insurance,
retirement plans, and paid time off.
- Opportunities for professional development and career
advancement within a dynamic and growing company.
- Flexible work arrangements and a supportive team culture that
values diversity, inclusion, and collaboration.
- Equal Opportunity Employer:
- Pearl Dairy Farm Limited is an equal opportunity employer and
is committed to diversity, equity, and inclusion in the workplace. We
celebrate and embrace differences in race, ethnicity, gender, age,
religion, sexual orientation, gender identity, disability, and veteran
status.
How To Apply
