Social Media Executive Job in Kenya - MB96

Social Media Executive managing day-to-day publishing and community management across social media channels and compiling performance reports, requiring approximately 1 year relevant social media experience and fluency in English, Kiswahili and Sheng, in a branding and digital design agency environment, on-site role.

ABOUT MB96 is a global branding and digital design agency working at the intersection of design, technology and culture. We build products, services and digital experiences that help brands create meaningful connections with their audiences. Our work spans brand strategy, identity, campaigns, content, experience design, digital products and technology, with a strong focus on creativity, authenticity and cultural relevance.

About The Role

We are looking for a Social Media Executive to support the day-to-day management and publishing of social media content across MB96’s channels and selected client accounts. This is a hands-on junior role focused on publishing, community management, creative coordination and basic social media reporting. You will work closely with the wider creative team to keep approved content moving from creative production through to publication and audience engagement. The ideal candidate is comfortable working at the intersection of social media, culture and creative content. You should understand how audiences behave differently across platforms and be able to communicate naturally and authentically with Kenyan audiences.

Key Responsibilities

Social Media Publishing & Account Management

  • Manage day-to-day publishing across Facebook, Instagram, X and TikTok
  • Schedule and publish approved content accurately, according to each platform’s requirements
  • Use tools such as Meta Business Suite and TikTok publishing tools
  • Ensure captions, creative assets, tags and links are correct before content goes live
  • Maintain planned publishing schedules and flag issues that may affect delivery

Community Management

  • Monitor comments, mentions and direct messages across social media platforms.
  • Respond to audiences on behalf of the brand in a natural, helpful and appropriate tone.
  • Adapt communication to different platforms and audiences.
  • Communicate comfortably in English, Kiswahili and Sheng, where appropriate.
  • Identify questions, complaints or sensitive issues that require escalation.

Creative Coordination

  • Coordinate with designers, content creators and other team members to ensure required assets are received on time.
  • Track outstanding creative assets, copy and approvals.
  • Keep approved content moving from planning through to publication.
  • Follow up on missing or delayed assets and communicate potential publishing delays early.

Reporting & Insights Analysis

  • Extract accurate performance figures from social media platforms.
  • Compile basic weekly or monthly social media reports.
  • Track key metrics such as reach, impressions, engagement, followers and content performance.
  • Identify notable changes in performance and highlight content that performed particularly well or poorly.
  • Where possible, suggest practical improvements based on observed performance.

WHAT YOU BRING

  • Approximately 1 year of relevant social media experience, or at least six months of substantial hands-on experience.
  • Practical experience personally operating or managing one or more brand, business, organisation or client social media accounts.
  • Practical understanding of Facebook, Instagram, X and TikTok, including their formats, publishing requirements and how audiences interact with each platform.
  • Hands-on experience scheduling and publishing content, including familiarity with Meta Business Suite and TikTok publishing tools.
  • Experience personally responding to comments and DMs on behalf of a brand, business or organisation.
  • Ability to write and communicate naturally in Kiswahili/Sheng and adapt responses to different audiences and brand voices.
  • Strong attention to detail when publishing content and handling social media information.
  • Ability to coordinate creative assets, track outstanding items and follow through to publication.
  • Ability to accurately extract platform performance data and compile a basic report.
  • Ability to clearly explain your own contribution to social media work, particularly where you have worked as part of a team, agency or internship.
  • Experience managing a LinkedIn company page is an added advantage.
  • Ability to explain changes in social media performance and suggest practical improvements is an added advantage.
  • A portfolio or other evidence demonstrating direct account operation is an added advantage

How to Apply

If this role sounds like a good fit for you, please submit your application through the application form below:Social Media Executive Role
Please ensure you provide accurate information and include relevant examples of social media accounts or work you have personally managed where possible.

If you experience any challenges accessing or submitting the application form, please contact the People Team at itshoneydew@mb96.co for assistance.