Job Purpose:
To
provide leadership in SME segment and development in line with the branch
overall strategy. The role responsible for meeting business developments
strategic targets and responsible in establishing and maintaining key
relationships with stake holders in the achievement of the Bank’s strategic
goals.
Active
member of the Banks leadership, contributing to strategic, long, medium- and
short-term plans aimed at achieving the bank and departmental objectives.
Communicate and articulate the business strategy of the Bank to all
stakeholders and keep staff engaged and focused on the business developments
goals.
Key Responsibilities
Business
Development
- Participate in the development of the annual and quarterly financial
plans and budgets for the Branch.
- Management of borrowing and non-borrowing customers in the branch to
enhance customer loyalty, mitigate against loss and enhance increased
business.
- Regularly review strategic initiatives of the branch/segments with a
view to take appropriate action.
- Direct the overall effort of the segments in growing business in
optimum proportions so as to achieve set targets.
- Spearhead/ conduct regular business visits both to clients of the
Bank, prospects, and branch/affiliates of the Bank.
- Maintain a sustainable, profitable, and high-quality balance sheet.
- Cost management –enforce cost optimization of the resources.
- Continuously review customer value propositions for various customer
segments
Market
& Customer Service
- Collaborate and coordinate the development and the implementation of
the sales initiatives with other branch business stakeholders.
- Continuously conduct and advise market intelligence to identify new
markets customer trends, branch government directives and changes in the
policy.
- Act as the Banks’s brand ambassador.
- Participate in development & execution of strategies that build
the Equity brand and endear it to its chosen markets.
- Coordinate Branch marketing initiatives
- Originate, build and sustain strategic business partnerships.
- Position Equity Bank Kenya as a preferred Bank.
- Ensure full adherence to the Bank’s customer service chatter.
- Increase market share in line with strategic ambitions and in a
profitable, ethical and sustainable manner.
Audit
Risk & Compliance
- Ensuring the quality of the loan book in the various segments within
the branch is within expected standards.
- Participates in Branch Credit Committee as per policy.
- Ensure adherence of policies and procedures from regulatory
authorities, Equity bank and other stakeholders.
- Put in place effective Business Continuity plan for various segment.
- Ensure audit and risk rating for the Branch improves and is within
set thresholds as per the key performance indicators communicated
sometimes.
- Communicate and articulate the Bank’s risk and control environment
to the unit staff and ensure good appreciation of the same.
People
Management
- Harness existing and create new competencies in order to achieve
competitive advantage.
- Maintain the appropriate number and caliber human resource to
deliver exceptional service, achieve targets and maximize the business’
efficiency and effectiveness.
- Manage succession at segments levels and strive to have competent
successors for every key position in the branch with the aim of efficient
business continuity and cost management.
- Mentor and coach staff to build their capacity to perform the roles
assigned to them.
- Provide career guidance and avail learning opportunities and
assignments to enhance engagement and career progression.
- Maintain high morale and motivated staff in the branch.
- Set performance expectations and conduct performance management
evaluations promptly to ensure superior performance levels are maintained.
- Adhere to HR policies in the management of employees.
Performance
& Reporting
- Optimize the use of the Bank’s Management Information System for
performance management.
- Ensure optimum segmentation of the Bank’s client database and
targeted marketing on the various business segment.
- Timely submission of reports to key stakeholders to aid in decision
making.
Qualifications
Qualifications,
Experience & Competencies
- Bachelor’s degree in business administration, finance, or a related
field.
- At least 6 years’ work experience in SME segment or similar role.
- Knowledge of organizational effectiveness and operations management.
- Experience in budgeting and forecasting.
- Ability to develop, implement, and review policies and procedures.
- Ability to oversee budgeting, reporting, planning, and auditing.
- Understanding of necessary legal and regulatory documents.
- Ability to address problems and opportunities for the company.
- Excellent communication skills.
How to Apply
