Industry: Automotive
Salary: Competitive
Job Summary:
The Social
Media Manager and Content Creator will be
responsible for developing, implementing, and managing the company’s social
media strategy to enhance brand awareness, engage with the target audience,
drive traffic, and generate leads for our automotive services. This role
requires a creative individual with a strong understanding of social media
platforms, content creation, community management, and performance analytics.
Responsibilities:
- Strategy Development: Develop and execute a
comprehensive social media strategy aligned with business goals and target
audience, focusing on platforms relevant to the relevant market (e.g.,
Instagram, TikTok, Facebook, Twitter, YouTube).
- Content Creation: Create engaging and
high-quality content, including text posts, images, videos (short-form for
TikTok/Reels, longer-form for YouTube), stories, and potentially live
sessions. This content will showcase services, expertise, customer testimonials,
educational tips, and promotions.
- Community Management: Actively coordinate with
Customer Reps to manage and engage with followers across all social media
platforms, responding to comments, messages, and inquiries in a timely and
professional manner. Foster a positive and interactive online community.
- Platform Management: Oversee the day-to-day
management of all social media accounts, ensuring content is scheduled,
up-to-date, and consistent with brand guidelines.
- Social Listening: Monitor social media
conversations and brand mentions to identify trends, opportunities, and
potential issues.
- Performance Analysis: Track, analyze, and report
on social media performance metrics (reach, engagement, website traffic,
leads) to evaluate the effectiveness of strategies and identify areas for
improvement.
- SEO Integration (Social Media Aspect): Utilize
relevant keywords and hashtags to optimize social media content for search
and discoverability.
- Campaign Management: Plan and execute social
media campaigns for service launches, promotions, and events.
- Staying Updated: Keep abreast of the latest
social media trends, tools, and best practices.
- Collaboration: Collaborate with other internal
teams (e.g., service technicians) to gather information for content and
ensure brand consistency.
- Budget Management : Manage a budget for social
media advertising and tools.
- Create Compelling Calls to Action (CTAs): In
your social media posts, clearly tell users what you want them to do
(e.g., “Read more on our blog)
- Track Social Media Traffic in Google Analytics:
Ensure Google Analytics is set up to track traffic coming from your social
media platforms. Use UTM parameters in your shared links to identify which
social media posts and campaigns are driving the most valuable traffic.
- Collaborate with Website/SEO Teams: Collaborate
with website developer for SEO resource, the Social Media Manager should
collaborate with them to ensure alignment on content promotion and keyword
strategies.
Qualifications:
- Minimum of 2 years’ experience as a Social Media
Manager and Content Creator.
- Strong understanding of social media platforms
(Instagram, TikTok, Facebook, YouTube, etc.) and their respective best
practices.
- Excellent content creation skills, including
writing, photography, and videography (and basic video editing).
- Experience with social media management tools
(e.g., Hootsuite, Buffer).
- Ability to analyze social media data and
generate reports.
- Strong communication and interpersonal skills.
- Creativity and a keen eye for detail.
- Understanding of the automotive local social
media trends is a plus.
- Male candidates
are encouraged to apply
How to Apply
If you
are up to the challenge and possess the necessary qualifications and
experience, please send your CV only quoting the job title in the email subject (Social
Media Executive) to recruit@carkey.co.ke before 30th January 2026
NB: Only shortlisted candidates will be contacted. If
you do not receive any communication from us within two weeks of your
application, kindly consider your application unsuccessful. We appreciate your
interest and thank you for applying
