Job Summary
This
role is responsible for managing and implement strategic communication
initiatives that enhance Absa Bank Kenya’s reputation, build stakeholder trust,
and drive colleague engagement. The role supports the delivery of internal and
external communication programmes, ensuring consistent alignment with the
Bank’s purpose of Empowering Africa’s tomorrow, together… one story at a time.
Working closely with business units, the Communications Manager will ensure timely, relevant, and effective
storytelling that brings the Absa brand to life across customer, media,
digital, and colleague touchpoints.
The role holder will also work with the Internal Communications and Marketing
Managers to deploy high-quality external communication and colleague campaigns
in line the Bank’s colleague first approach.
Key responsibilities
Strategic
communications execution
- Support the development and implementation of
Absa Kenya’s communications strategy and annual plan to drive the business
objectives.
- Coordinate content pipelines across internal and
external channels.
- Translate business priorities into clear,
compelling messages that drive awareness and engagement.
Media relations & reputation management
- Build and maintain strong relationships with key
journalists, online publishers and editors.
- Prepare press releases, media statements,
Q&As, and talking points.
- Track media coverage, sentiment, and emerging
issues to inform reputation insights.
- Support the Senior Communications Manager in
managing reputational risk and issue response.
Leadership & subject matter experts
communications
- Develop talking points, speeches, and
thought-leadership content for leaders.
- Support leader visibility through internal
platforms, LinkedIn, and external engagements.
- Curate content that amplifies Absa’s leadership
in innovation, sustainability, and inclusion.
Internal communications & culture building
- Plan and deliver internal campaigns that
reinforce culture, purpose, and strategy.
- Manage internal channels to ensure fresh,
relevant content.
- Partner with human capital, operations, CX, and
transformation teams to embed change and engagement messaging.
Sustainability & impact storytelling
- Partner with the Absa Foundation and
Sustainability teams to tell impact stories.
- Translate ESG and community initiatives into
relatable narratives for media, employees, and stakeholders.
- Support production of sustainability highlights,
newsletters, and external-facing reports.
Content development
- Create and edit multimedia content for owned and
earned platforms to support the business.
- Ensure consistency of tone, message, and brand
voice across all materials.
- Track engagement analytics and audience insights
for continuous improvement.
Governance & reporting
- Ensure all communication aligns with Absa Group
policies and approvals.
- Manage agency coordination, budgets, and
reporting requirements.
- Provide regular updates and insights to the MCA
leadership.
Required skills and competencies
- Collaborative mindset with a strong sense of
ownership
- Strong stakeholder management and interpersonal
skills
- Excellent writing, editing, and presentation
abilities
- Media relations and issues-handling expertise
- Analytical and attention to detail
- Creative thinking and adaptability
- High professional maturity and judgement
Qualification Requirements
- Bachelor’s degree in communications, Public
Relations, Journalism, Marketing
- Demonstrated experience managing media, internal
comms, and thought leadership programmes
- A master’s degree in related field is added
advantage
Experience Requirements
- Minimum of 5-7 years’ experience in
Communications with at least 3 of those in a managerial role
- Member of a professional network such as PRSK
How to Apply
