Research Manager Job in Kenya - Safaricom

What we’re looking for

In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Reporting to the Senior Research Manager the role will be responsible for providing reliable data and analysis that form the foundation for market and customer insights. The successful candidate will actively monitor market trends and competitor activity, ensuring the business stays informed and ahead of emerging developments. A key part of the role involves translating complex data into clear, concise summaries that support strategic decision-making and drive informed business actions.

Responsibilities

Key Accountabilities


  • End to end research project management – Design, Execute and manage quantitative and qualitative research projects from brief to presentation
  • Uncover Customer & Market Needs: Investigate customer satisfaction, brand perceptions, innovation suitability, and market sizing for key segments
  • Monitor and Track the Competition: Conduct competitive intelligence analysis—monitoring competitor pricing, product launches, marketing campaigns, and network performance
  • Support Innovation and Product Development: Work with innovation team and product managers to test concepts, features, and pricing for new services while applying HCD techniques (User Experience Research)
  • Analyse and Synthesize Data: Analyse research data and outputs, market reports, and industry trends to identify key insights
  • Create Compelling Stories: Prepare clear, visually engaging reports and presentations that tell a story and provide clear, actionable recommendations to stakeholders
  • Vendor Management: Brief and manage external research agencies to ensure they deliver high-quality, timely, and cost-effective insights 

Other responsibilities

  • Research Methodology & Execution: Proficiency in designing surveys, discussion guides, and utilizing key qualitative and quantitative research techniques
  • Data Analysis, Synthesis & Insights Communication: Ability to analyse data sets to identify patterns, trends, and key insights, not just report numbers. Skill in creating clear, concise, and visually engaging reports and presentations that tell a compelling story
  • Technical & Analytical Tool Proficiency: Competence with key tools and data analysis software (SPSS, Excel, Power BI)
  • AI and Machine Learning Awareness: Understand how to use Ai tolls for predictive analysis and uncovering deeper relationships
  • API and Integration Knowledge:  understanding how to connect different data sources to create a single customer view
  • Digital research Tools – Experience with Agile, DIY platforms for rapid iterative testing
  • Project Management: Ability to manage multiple research projects simultaneously, from brief to delivery, ensuring they are on time and on budget
  • Commercial Acumen: Understanding how research insights connect to business goals, such as revenue, customer retention, and market share.
  • Tech & Telecom Curiosity: A genuine interest in the industry’s products, services, and trends
  • Stakeholder Orientation: Focus on understanding and addressing the core business questions of internal clients
  • Health and Safety- Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
  • All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions

Qualifications

Must have technical/professional qualifications:

  • Bachelor’s Degree from a recognized university preferably Data Science, Statistics, Economics or related field
  • 6 years’ experience in a Market research role or M&E – proven hands-on experience with Research Methods
  • Strong Analytical, Story Telling, Critical Thinking and Problem-Solving Skills
  • Self-Starter attitude who is also a team player

How to Apply

Click here to apply