Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.
Responsibilities
Financial
- The
programmes developed by the Shopper Managers contribute to delivering the
KBL’s P&L and those of their designated category/brands
- Responsible
for the in-outlet programmes creation budget
- Measured
against KBL growth targets and the key battlegrounds related to their
designated categories
Market/ Environment Complexity
- The
Shopper Manager has a broad reach across KBL, covering all channels and
all brands within their designated category
- The
individual will work within the parameters of the Marketing Business Plans
as well as act on specific country, category and customer insights to
deliver initiatives that can work across multiple countries and multiple
channels.
- The
individual must be seen as the specialist in the development of brilliant
in store/bar programs and will have the freedom to deliver the best work
with the outcome to deliver category growth and KBL brand growth ahead of
the category
- The
role will require the individual to be mobile – 30% travel across KBL
divisions
Key Accountabilities
and Responsibilities:
- The
Shopper Manager is responsible for in-store/bar programmes for their
designated category/brand.
- Responsibility
for crafting category and brand Shopper Marketing programmes for scaled
execution across multiple channels
- Responsibility
for the in-store/bar programmes from initial brief through to final
toolkit development and customer proposition (as well as supporting
execution and final M&E)
- Responsible
for ensuring that the programmes are commercially viable and drive
category growth (and brand growth ahead of the category)
- Responsible
for the in-outlet programme creation budget
Key Stakeholders:
- The
Shopper Manager report to the Shopper Marketing Managers
- This
position is part of the team that provides the bridge between
Brand/Consumer Marketing and Customer Marketing teams – key internal
stakeholders include Marketing & Brand Managers, Innovation Managers
and Innovation Commercialization Managers, and Channel Development
Managers
- In
terms of external stakeholders, the role will be responsible for building
strong relationships with our BTL/Shopper Marketing agencies and will work
closely with some of KBL biggest customers (>£100K NSV) to provide
differentiated solutions
Qualifications
- A
Bachelor of Commerce in Sales/Marketing or business degree or equivalent
- Minimum
of 4 years’ experience in Commercial environment.
- Have
experience in People management or leadership
- A
proven track record in either Marketing and/or Sales (Customer Marketing)
- Strong
creative judgement and good commercial understanding (of our customers and
their shoppers)
How to Apply
