We are seeking a highly skilled and proactive Manager – Mobile Banker whose main goal is growth on the volume of transactions, deposits, virtual loans offerings uptake and revenues generated through adoption and usage of Digital solutions to assist in the development and execution of Family Bank mobile banking and strategy.
Reporting
to: Head of DFS, Transactional & Ecosystem Banking
Job
Purpose:
The
objective of this role is to drive the adoption of the bank’s digital solutions
including but not limited to mobile banking among our customers and in the
market. The role shall focus on driving the delivery and adoption of the bank’s
digital solutions while ensuring they remain relevant and real answers to
customers’ daily lifestyle needs.
Key Responsibilities:
- Achieve revenue
targets, profitability, and growth as per agreed budgets.
- Drive the
adoption and usage of the bank’s mobile solutions. These include the full
adoption and usage of the Bank Apps, Social, STK solutions as well as USSD
solutions in their different segments for self-serve as well as on the
bank’s channels including Lipa na Family merchants, Bank agents, Bank
ATMs, Billers among other usage options.
- Responsible for
the Bank’s Digital P&L as well as Balance Sheet delivery. This shall
include ensuring the right pricing for the bank’s digital products,
revenue leakage prevention as well as mobilizing the targeted deposits
through the Digital suit of solutions.
- Formulate and
implement Business, Marketing and Promotional Strategies in line with
overall Retail Banking business goals.
- Oversee the
tracking and proper allocation of revenues to the unit.
- Manage the
Unit’s costs, including Product, Channels and Digital Banking costs
in-line with approved budgets.
- Manage Fee
structures, NPL’s and minimize revenue leakage.
- Optimize Retail
Business by lowering costs through automation and digitization of Retail
Products, Processes and Services
- Define and
deliver segment-led Product, Channel & Digital Banking Customer Value
Propositions (CVPs) for all Retail Banking segments.
- Research,
conceptualize, design, develop, test, pilot, launch, promote\market,
improve and retire Retail Products, Channels and Digital solutions.
- Track envisaged
Project benefits for New\revamped solutions to ensure benefits are
realized as per Business Case.
- Run training
interventions and workshops for Retail Sales teams and other relevant
teams and stakeholders, to successfully ensure the implementation of new
solutions and sustained growth of existing solutions.
- Responsible for
managing and implementing marketing activities through research, strategic
planning and implementation.
- Monitor
competition and emerging Product, Channels and Digital technologies, and
develop strategies and tactics to reduce any threats to ongoing and future
Retail business.
- Manage
ecosystems of in-house support teams and external vendors and partners
responsible for the success and good health of new and existing Products,
Channels and Digital Banking solutions.Buy vitamins and supplements
- Participate in
customer surveys and achieve targeted metrics for both internal and
external customers.
- Design,
develop, improve, and implement customer engagement strategies, Products
and Digital solutions that deliver great customer service and customer
satisfaction.
- Manage and
coordinate the Unit’s client engagement efforts across Retail Banking
segments and ensure that individuals are clear on their contribution and
expected outcomes.
- Inculcate a
customer- centric team culture that focuses on efficient service delivery
and excellent customer service.
- Monitor,
identify and mitigate the Unit’s related risks in conjunction with
supporting units such as Operations, Information Technology, Risk, Audit,
Compliance etc.
The
Person:
The
ideal candidate must possess the following:
Qualifications
- A bachelor’s
degree in business administration, finance or related field from a
recognized university, Professional qualifications will be an added
advantage.
- Five (5) years
hands-on Banking experience in a busy front and Back Office Operations
function, IT or Business-related function.
- Experience of a
minimum of 5 (Five) years in a Mobile business-related function, will be
an added advantage.
- Thorough
knowledge of CBK prudential guidelines and Data Protection Act.
- Experience in
Account / Customer management.
- Ability to
clearly communicate strategy, plans and issues across the organization by
developing business cases, presentations & stakeholder communications
even with senior management.
Key
Competencies and Attributes
- Interpersonal
skills to create and maintain relevant business networks.
- Technical
skills to effectively perform support activities/tasks for Card related
roles in a manner that consistently achieves high quality standards or
benchmarks.
- Analytical,
processing and report writing skills specific to card business.
- Knowledge and
effective application of all relevant banking policies, processes,
procedures, and guidelines to consistently achieve required results in
card business.
- Experience and
understanding of Mobile/digital Channels technology and financials.
- Financial
Experience in managing revenue, cost, profit management and digital
reporting.
- Sharp business
acumen including ability to assess risk and appropriate levels of return.
- Strong
leadership capability, deliverance, objectivity, excellent interpersonal
skills to nurture team members
- Good
understanding of regulatory compliance and corporate governance in Digital
Space.
- Ability to
nurture effective relationship with local regulators as well as government
bodies and officials.
How to
Apply
ALL
applicants MUST apply online to email: recruitment@familybank.co.ke;
closing date is 5th July 2025.
Canvassing
will automatically disqualify the candidate. Only shortlisted candidates will
be contacted.