Role Summary:
Reporting to the Chief Executive Officer, the Head of Marketing,
Brand, and Communications will be responsible for overseeing all aspects of AGC
Tenwek Hospital and all its institutions’ marketing, public relations, social
media, and community engagement strategies. This role will play a key role in
amplifying AGC Tenwek Hospital’s position as a leader in healthcare services
while maintaining and enhancing its reputation of spiritual ministry and
compassion in the community.
Key Responsibilities:
Marketing Strategy and Planning
- Develop
and execute a comprehensive marketing strategy that aligns with the
hospital’s vision and business goals.
- Identify
key marketing opportunities to attract new patients and increase
engagement with existing ones.
- Oversee
the planning and execution of multi-channel marketing campaigns, including
digital, print, and outdoor advertising.
Brand Development and
Management
- Lead
brand positioning and development to strengthen the hospital’s image as a
trusted healthcare provider.
- Ensure
consistent application of brand guidelines across all touchpoints, both
online and offline.
- Continuously
assess and improve brand perception and hospital reputation through
various channels.
Digital Marketing and
Social Media
- Develop
and execute a robust digital marketing strategy, including social media,
website content, SEO, and online advertising.
- Monitor
trends in healthcare marketing and leverage emerging technologies to keep
the hospital’s digital presence regularly updated.
- Manage
content creation and messaging to ensure that it resonates with target
audiences.
Public Relations and
Communications
- Develop
and implement effective communication strategies to engage both internal
and external audiences.
- Oversee
media relations and manage crisis communications when necessary.
- Organize
and execute events, press releases, and public announcements to promote
hospital milestones, services, and achievements.
Internal Communications
- Foster
positive relationships with staff and healthcare professionals to ensure
consistent internal messaging.
- Ensure
hospital staff are informed and engaged through internal newsletters,
intranet updates, and staff meetings.
Community Engagement
and Corporate Social Responsibility (CSR)
- Build
and maintain relationships with key community organizations and healthcare
influencers.
- Drive
CSR initiatives and promote hospital involvement in health education,
awareness programs, and outreach.
Market Research and
Analytics
- Conduct
market research to understand patient needs, industry trends, and
competitor strategies.
- Use
data-driven insights to measure the effectiveness of marketing initiatives
and continuously optimize strategies.
Team Leadership and
Development
- Lead
and manage the public relations, marketing and communications teams,
ensuring alignment with organizational goals.
- Provide
mentorship and professional development opportunities for team members.
- Set
performance goals, track KPIs, and ensure high standards of creativity and
execution.
Qualifications
- Bachelor’s
or Master’s degree in Marketing, Communications, Business Administration,
or a related field.
- At
least 8-10 years of experience in marketing, brand, and communications,
with at least 5 years in a leadership role within the healthcare sector or
a related industry.
- Proven
experience in digital marketing, brand management, public relations, and
content development.
- Strong
leadership skills with the ability to motivate and lead a diverse team.A
committed Christian
- Exceptional
written and verbal communication skills.
- Strong
understanding of healthcare industry trends and the ability to adapt
marketing strategies accordingly.
Attributes
- Strategic
thinking and problem-solving skills.
- Ability
to manage multiple projects and prioritize effectively.
- In-depth
knowledge of digital marketing platforms, social media, and SEO best
practices.
- Strong
interpersonal and relationship-building skills with external stakeholders.
- Analytical
mindset with the ability to use data to drive decisions.
- Creative,
forward-thinking, and able to manage innovation within marketing
initiatives.
- Familiarity
with healthcare regulations and ethical marketing practices
How to Apply
Interested candidates who meet the above criteria should send
their applications to ceo@tenwekhosp.org on
or before 25 July 2025 enclosing:
- Resume,
Cover Letter & Statement of Faith*
*What is a statement of
faith?
A statement of faith should describe your Christian faith and
how you see it as relevant to your involvement with Tenwek Hospital. The
statement can either be incorporated into the cover letter or submitted as a
separate document and should include, at a minimum, a description of your
spiritual disciplines (prayer, study, etc.) and your current fellowship or
place of worship.
