- The Growth
Product Manager – Retail Lending, lives at the intersection of product
monetization, marketing and development. The role holder executes
acquisition and growth strategies that achieve consistent revenue growth
and customer loyalty.
- The
main objective will be to increase monthly recurring revenue, optimise
customer lifetime value, manage the lending portfolio at defined triggers
and increase net expansion revenue
- The
role is also responsible for collaborating with client facing teams and
Marketing to promote activation and usage of Digital Finance products to
increase DAU (Daily Active Users) and ARPU (Average Revenue Per Customer)
through data-driven analytics.
- To
further scale the Digital Lending products, the Growth Product Manager,
will collaborate with established financial institutions, mobile network
operators, and other relevant companies to offer a comprehensive suite of
financial services.
- The
candidate will also be responsible for partnerships and new business
models to increase product uptake, containing the portfolio triggers
including pricing.
Key Responsibilities
Financial |40%
- Achieve
allocated Digital Banking portfolio revenue targets, profitability and
growth as per agreed budgets.
- Prepare
Business Case and own benefits realization for Digital Lending Solution
initiatives.
- Contribute
and implement agreed Business, Marketing and Promotional Strategies for
Digital Banking solutions.
- Monitor
and track performance of existing Digital Banking solutions and platforms
and act to ensure value is continuously generated as expected.
- Identify
opportunities and execute automation and digitization initiatives on
Retail Products, Processes and Services to optimize overall Retail
Business by increasing revenues, lowering costs and improving efficiency.
- Manage
the non-performing loan exposure throughout the loan lifecycle up to DPD
60 with a threshold of 95% repayment.
- Develop
strategies that will enhance the acceptance rate of NCBA Now customers
with loans and overdrafts with a threshold of 40% of the total base
qualifying for loans and overdrafts.
- Develop
strategies that will enhance the drawdown rate of Digital Loans with a
threshold of 80% of customers drawing down.
- Responsible
for increasing customer lifetime value for Now loans
- Responsible
for weekly and monthly customer reporting on the key metrics including but
not limited to customer accounting reporting and revenue accounting
reporting on the NOW Loans product portfolio
Product Function
|20%
- Define
compelling digital loan value propositions within the Retail Banking space
by understanding the target customer’s needs, pains and desired gains.
- Develop
and implement a robust Retention framework that entails cross-selling
models, revenue management plans, customer information management tools,
loyalty and rewards programs as well as Customer Value Proposition (CVP)
enhancements.
- Define
the product and solution roadmap in collaboration with the relevant
stakeholders.
- Execute
the product development lifecycle for digital finance products and
services aimed at achieving the retail digital business strategy and
feature roadmap.
- Lead
the development of monetisation initiatives for digital solutions working
with cross functional teams to achieve increase in digital product uptake,
channel usage, drive growth to meet utilization targets and ROI.
- Track
product performance, leverage on data and customer insights to identify
product growth opportunities.
- Participate
in agile/waterfall project meetings, validating prototypes with partners,
vendors, testing development, coordinating relevant cross functional
approvals and overseeing pilots and launch.
- Develop
and manage robust competitor tracking systems to remain abreast of the
market and the players.
Service Delivery
(Client Focus) |20%
- Voice
of the customer – make customer lives easier: review customer journey and
Customer Satisfaction Index (CSI) benchmarks
- Achieve
targeted customer experience Product metrics for both internal and
external customers.
- Review
and use voluminous customer data to identify customer behaviours and
patterns that would inform new product features and user experience
enhancements.
- Work
closely with internal teams and contracted external partners to drive
client centric, digital focused initiatives to increase adoption of retail
digital finance products, client engagement, NPS and retention rate within
the target customer segments.
- Develop,
continuously improve and implement product processes and standards that
ensure a consistent superior product proposition to customers.
Internal Business
Processes (Risk and Compliance)
|10%
- Develop
effective and efficient processes that ensure seamless and consistent
delivery of digital products.
- Monitor,
identify and mitigate Digital Finance Products related risks, in
conjunction with supporting units such as Information Technology, Credit,
Operations, Risk, Audit, Compliance etc.
Leadership, Learning
and Growth |10%
- Lead
and positively influence cross-functional project teams to deliver new
Digital Finance solutions and enhancements.
- Ensure
continuous acquisition of new skills and know-how necessary to support the
execution of the Digital strategy, improvements to digital processes and
ultimately driving financial returns for the portfolio.
Qualifications
Academic:
University degree with Upper 2nd Class and any other relevant
Professional qualifications.
Professional:
- A
qualification in technology related field, Data analysis, Product
management or Project management is required.
- Proficiency
in MS Office with advanced Analytics – Excel and SQL/Python qualification.
Desired work
experience:
- 6-8
years’ experience in Banking or digital financial services, with at least
2 years delivering or handling customer facing digital solutions in a
Product, Project Management, Data Analysis or IT applications function.
- Background
in FinTech/Banking and demonstrated knowledge on Prudential
guidelines/IFRS is desired
- Experience
working with technology driven financial products and solutions.
- Experience
working in cross-functionally project teams.
- Ability
to communicate effectively with both technology and business teams.
- Knowledge
of product management methods and processes and a good understanding of
emerging technology and big data platforms
How to Apply
