As we continue to scale our operations across Kenya, we are seeking a dynamic and results-driven candidate to step into the role of Area Sales Manager. This is a strategic leadership opportunity for a staff that is ready to take ownership of a high-impact region and drive growth through people and process.
The incumbent will lead a region composed of 4–5 territories, driving key
metrics in customer acquisition, channel expansion, and sales efficiency. The
Area Sales Manager will be instrumental in building and mentoring
high-performing sales teams, optimizing field operations, and delivering on
growth targets. The successful candidate should be familiar with the region,
understand the economic environment of the area and also represent the culture
of the region.
Key
Responsibilities
- Strategic
Sales Leadership
- Develop
and execute regional sales strategies aligned with company goals.
- Lead
go-to-market initiatives to ensure optimal market coverage and customer
acquisition.
- Oversee
sales operations across the region.
- People
Development & Performance
- Recruit,
coach, and mentor Territory Sales Managers and Field Sales Trainees.
- Conduct
structured performance reviews and identify training needs.
- Foster
a culture of accountability, growth, and excellence.
- Sales
Process & Operational Excellence
- Ensure
100% compliance with sales processes and lead management protocols.
- Drive
best practices in route planning, market coverage, and trade execution.
- Monitor
and improve funnel tracking and conversion rates.
- Financial
& Reporting Accountability
- Manage
regional trade marketing budgets and optimize cost of sale.
- Track
productivity per sales resource and align with commercial objectives.
- Generate
timely and accurate sales performance reports.
- Market
Development
- Lead
indirect channel growth through agent recruitment and training.
- Achieve
an 80% active rate of recruited agents.
- Drive
tower utilization and neighbor hood-specific sales initiatives.
Qualifications
- Bachelor’s
degree in Business management with a Major in Sales and Marketing.
- Diploma
in Sales Marketing with two years’ experience working in the same
position.
- Experience
in people management.
- Strong
background in performance management and CRM tools.
Candidate Profile
We’re looking for a team member who:
- Is
ready to lead a regional sales team across the specific region
- Is
ready to manage Territory Sales Managers and field reps in a B2C model.
- Has
owned and delivered on sales targets.
- Is
experienced in performance management and sales reporting.
- Is
proficient in CRM tools and data analysis.
How to
Apply
