Job Purpose Statement
- The
Brand and Insights Lead is a pivotal role within the Brand and
Communication function, responsible for understanding what motivates our
target audience and developing marketing campaigns that position our brand
accordingly.
- These
campaigns will drive customer engagement and further define our brand’s
reputation and image in the market. This role involves planning and
executing offline and online brand activities for both internal and
external customers.
- Additionally,
the role encompasses social engagement and influencer management through
content generation, social media channel management, and community
development with influencers/tribes. The Brand and Insights Lead will also
build go-to-market campaigns and lead holistic product release strategies
for LOOP DFS Products.
- The
ideal candidate will possess strong marketing and brand-building skills,
creative thinking, and the ability to execute strategy effectively.
Key Accountabilities (Duties and Responsibilities)
Financial | 40%
- Define
brand positioning, tonality, and values, ensuring consistency across all
platforms.
- Manage
key brand assets, ensuring they are up-to-date and deliver expected
business value.
- Build
and execute a cohesive social media strategy that drives engagement in the
financial sector and manage the social media calendar.
- Oversee
all user-facing content across channels, from blogs to in-app shorts.
- Collaborate
with the Communication and Business Teams to design, track, and evaluate
performance metrics for content.
- Plan,
implement, and measure all content-related activities across different
channels.
- Conduct
consumer and market research to identify current brand positioning and
opportunity areas.
- Design
a research-based, country-specific brand strategy.
Internal Business
Processes | 25%
- Develop
and execute marketing campaigns to communicate our brand message.
- Communicate
our brand personality internally and align the company around foundational
ideas.
- Ensure
timely preparation of annual marketing plans focused on supporting
Business Units in achieving their revenue objectives.
- Lead
client/agency relationships for assigned product portfolios, ensuring the
best possible output and prices for LOOP DFS.
- Collaborate
with the Communication Lead to align marketing and communication
initiatives across all platforms.
Customer | 25%
- Design
innovative and engaging campaigns and promotions to achieve customer
growth targets.
- Document
brand guidelines and ensure adherence by all internal parties.
- Ensure
content consistency across all communication channels.
- Monitor
and report customer sentiments on all digital channels and take recovery
action on negative sentiments.
Learning and Growth |
10%
- Demonstrate
a commitment to self-development and developing others, building long-term
staff capability and competency within and beyond the team.
- Stay
abreast of the latest digital trends and technology through industry
research to inform content and communication strategy.
Job Specifications
Qualification and
Experience Requirements:
- University
degree or equivalent in Business, Marketing, or Communications.
- 5+
years of experience in the B2C online space, including social media
management, brand, and content management.
- Extensive
experience in writing content for brand growth and product marketing.
- Demonstrated
creativity and out-of-the-box thinking.
- Excellent
written and verbal communication skills.
- Customer-driven
approach with a proven record in effective brand storytelling.
- Extremely
detail-oriented.
- Strong
interpersonal skills for managing multiple stakeholders.
- Prior
startup/fintech experience is a plus.
- Solid
knowledge of media (online and offline).
- Ability
to manage and influence agencies, teams, and stakeholders at all levels.
- Sound
time management and prioritization skills.
- Budget
management experience.
- Team
collaboration skills.
- Adaptability
to change.
- Preferably,
agency experience with a background in copywriting, art direction/design,
or client management.
Professional Training:
- Understanding
of the financial services industry and fintech development in Kenya and
Africa
How to Apply
