Key Tasks And Responsibilities
- Create and execute a detailed social media strategy to meet
business objectives.
- Curate and oversee the creation, and management of all content
on social media channels.
- Organize and publish content across different platforms using
scheduling social media management tools, like Hootsuite.
- Interact with followers, address inquiries promptly, and
manage customer feedback.
- Keep current with the latest social media trends and
technologies.
- Track social media platforms for emerging trends and
competitor activities.
- Evaluate and report on key performance metrics to assess the
effectiveness of social media initiatives.
- Enhance content visibility and increase follower base using
social media advertising tools
- Create and manage a detailed content schedule and calendar
that aligns with marketing goals and seasonal trends.
- Track and analyze social media metrics, offering insights to
refine strategies and improve overall performance.
- Design basic but effective graphics using tools like Canva to
enhance social media content and support visual storytelling.
Qualification, Experience And Knowledge
- Bachelor’s degree in Marketing, Communications, or any related
field
- Proven track record in managing social media profiles and
crafting successful social media strategies.
- Knowledge of social media platforms such as Instagram, TikTok,
YouTube, X, etc.
- Conversant with both paid and free advertising on social media
platforms.
- Basic knowledge of video editing and graphic design;
familiarity with Canva is a plus.
- Skilled in utilizing social media management and automation
tools such as Hootsuite, Sproute Social etc.
- Strong communication skills for engaging with an online
audience.
- Excellent customer service skills
- Creative thinking.
How To Apply
Interested candidates are invited to strictly email
their cover letter and CV, to careers@orchidhr.co.ke before end
of day 26th July, 2024.
Only short-listed candidates will be contacted.
