(REF: BDMO/07/24)
Job
Purpose:
To
drive the marketing and business development Strategies of the Society.
Reporting
to: The CEO
Roles
and Responsibilities
- Prepare, monitor and implement Marketing Budget and plan.
- Prepare and submit timely annual work plan to the CEO.
- Design and implement direct marketing campaigns according to
marketing strategy.
- Conduct market research and intelligence for the Sacco,
analyse results and present timely written reports where workable
recommendations are made to CEO and the leadership.
- Responsible for member recruitment, marketing the Sacco
products and mobilize savings.
- Develops targeted marketing strategies as per customer
segments and needs.
- Develop marketing communication materials and archive for
new/old member recruitment and Sacco products marketing.
- Identify and implement targeted marketing activities that will
lead to new members’ recruitment and increased Sacco product uptake.
- Develops annual education programs for the Sacco in liaison
with the Education Committee and CEO.
- Tracking /monitoring new and existing members accounts to
avoid being dormant.
- Timely production and submission of monthly reports on Sacco’s
marketing activities.
- Represent the Sacco competently and adequately in his/her
capacity.
- Ensure valuable and engaging content for the society website
and newsletter.
- Review and analyse the performance of various marketing
campaigns, gain insight and assess against set goals.
- Ensure regular, timely, and effective communication with
members and stakeholders.
- Perform such other lawful duties as may be assigned from time.
Qualifications & Experience
Appointment
to the position will be made from persons who:
- Are holders of a University Degree in Marketing, Business
Administration, Economics, Business Management, Business Related degree or
a related field;
- Has 4 years of working experience in a marketing and business
development role within Sacco or financial sector.
- CPA will be an added advantage.
- A diploma in marketing or Co-operative Management or Mass
Communication will be an added advantage.
Attributes/Skills
- Up to date with the latest trends and best practices in the
co-operative sectors.
- Market intelligence and public relations skills.
- Update with latest online/digital marketing trends and
measurements.
- Excellent conflict resolution and interpersonal skills and
ability to build lasting relationships with clients.
- Demonstrate ability to increase productivity and continuously
improve methods, approaches and departmental contribution.
- Exceptional organization skills and a strong work ethic.
- Ability to manage complex projects and multi-task.
- Ability to flourish with minimal supervision, be proactive and
handle uncertainty.
- Good understanding of the internal policies, systems and
procedures of a Sacco.
- Positive attitude and emotional intelligence required for the
job.
- Highly confident.
- Computer literacy skills with demonstrated experience in
Microsoft Office, Excel and PowerPoint applications.
How
To Apply
Interested
and qualified applicants are requested to click on the link below and fill out
the online application form and submit by 31st July 2024.
Any applications received after the closing date shall not be accepted.
