The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
- The Field Integrated Marketing Manager (IMM) leads integrated
marketing strategies and plans leveraging and scaling global go-to-market
approaches and augmenting with local activities to deliver delightful
customer experiences that drive business outcomes (including customer
acquisition, nurture and consumption). You will be known as the marketing
expert on your Solution Area, using data and insights to ensure
positioning and messaging is clear, distinctive and differentiated by
audience and educates our customers on how they can achieve more with
Microsoft products. You are an evangelist of marketing transformation,
responsible for landing the cutting-edge marketing innovations being
developed at Microsoft for your region. You will have the opportunity to
develop your leadership skills advising Sales and Marketing leaders on
marketing strategy. You will also work with Integrated Marketers globally,
contributing to global learnings and optimizations by leveraging and
sharing global best practices and providing feedback on learnings from
your region to Corporate HQ.
- Microsoft’s mission is to empower every person and every
organization on the planet to achieve more. As employees we come together
with a growth mindset, innovate to empower others, and collaborate to
realize our shared goals. Each day we build on our values of respect,
integrity, and accountability to create a culture of inclusion where
everyone can thrive at work and beyond.
Responsibilities
Marketing Planning and Execution
- Drives plans and strategies for integrated marketing plans
aligned to targeted business outcomes across business areas. Partners with
local teams including Program Marketing Managers (PMMs), Sales,
Communications, Finance, and Business Operations to establish the
appropriate marketing plan. Ensures local marketing plan leverages Global
Demand Center (GDC) strategy, execution frameworks and marketing
technology (MarTech) capabilities to drive business priorities (e.g.,
customer adds, lead generation) via local marketing engines (e.g.,
digital, social, email, events). Aligns marketing tactics to marketing
objectives (e.g., acquisition, nurture, re-engagement) and relevant
metrics. Collaborates with GDC team and area stakeholders to align
Marketing plans to GDC strategy, capabilities, and engines. Gathers and
shares back internal and external feedback about the quality of the plan.
- Delivers and optimizes marketing plan based on insights and
local market knowledge. Interprets and provides recommendations for
reports and analyses of customer metrics for their impact on the local
market. Leverages corporate customer targeting, segmentation tools and
various metrics to provide recommendations to continually update and
improve on customer experiences (e.g., optimize segments, spend,
performance, improve digital channels). Aligns digital engine plan with
critical company focuses such as privacy, accessibility, and compliance.
Lands local events and campaigns that are aligned to the global-event
framework, leveraging appropriate target lists and digital tools.
Measurement
- Analyzes marketing performance and marketing spend reports, to
identify and share insights that may affect marketing and
business-planning decision making through a regular rhythm of business
(ROB) of reporting and business review meetings. Provides data-driven
insights leveraging available Global Demand Center (GDC) tools and
dashboards to optimize marketing strategy and delivery. Takes action based
on insights from corporate data, with guidance as needed. Connects data
insights with deep knowledge of local market trends. Promotes local
adoption and usage of global available tools. Incorporates inclusive
marketing and accessibility principles, best practices, and tools in the
execution of marketing initiatives. Partners with the GDC team to create
and improve tools if additional needs are uncovered.
Marketing Operations
- Drives the Rhythm of Connection (RoC) with local stakeholders
to ensure alignment and adoption of Global Demand Center (GDC) strategies
and messaging. Maintains and reviews marketing-related spending against
planned estimates. Reviews any marketing budget or spend management
governance. Ensures event or campaign delivery is consistent with
marketing plan and is progressing appropriately. Reviews marketing
activities and local website properties for any gaps with global guidance
and compliance standards (e.g., accessibility, privacy, security, area
company brand) as well as local compliance standards. Executes
standardized, scalable, compliant, and efficient marketing execution by
leveraging global capabilities, engines, and tools via MSC (Marketing
Service Central) in partnership with Global Demand Center (GDC)
stakeholders. Contributes to the development of strategic responses to
specific market strengths, weaknesses, opportunities, threats, and/or
trends.
Other
- Embody our culture and values
Required/Minimum Qualifications
- Bachelor’s Degree in Business, Marketing, Communications,
Economics, Public Relations, or related field AND 5+ years integrated
marketing (e.g., campaign planning and execution, digital marketing),
event management, program management, marketing operations (including
campaign reporting and analysis), or related work experience
- OR equivalent experience.
Additional Or Preferred Qualifications
- Bachelor’s Degree in Business, Marketing, Communications,
Economics, Public Relations, or related field AND 7+ years integrated
marketing (e.g., campaign planning and execution, digital marketing),
event management, program management, marketing operations (including
campaign reporting and analysis), or related work experience
- OR equivalent experience.
How To Apply
