Senior Officer, Digital Media, Job in Kenya

Job Description

Reporting to the Manager – Integrated Media, the position holder will be expected to execute digital media buying across all digital channels while driving optimization and media efficiencies for campaigns supporting various business units.
The role is pivotal in enabling Safaricom’s overall digital marketing strategy and implementation by leveraging tech, data, tools, and platforms to drive overall marketing

Technical / Professional core competencies:

Working knowledge of martech platforms, including Customer Data Platforms (CDPs), marketing automation tools, data analytics solutions, machine learning and AI-driven marketing technologies
Should have high level proficiency in setting up and launching digital advertising campaigns on the various digital platforms (Google AdWords, Facebook Business Manager, Twitter, Programmatic Buying etc). This also includes setting up and managing tags and pixels for attribution.
Track record of successfully implementing and managing performance marketing campaigns in a fast-paced environment
Should have high level proficiency in setting up app download and re-engagement campaigns.
Ability to drive efficient ways of working while leveraging on tech and Automation tools
Should be able to create data driven media strategy, media plans and channel selection strategies to ensure a high return on investment for each campaign.
Should have a proven experience in media buying & optimization for similar size or larger business than Safaricom
Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently
Data & Analytics and insight generation capability to aid informed decision making

Responsibilities and Duties

Will work closely with internal and agency teams to support development of media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
Will be responsible for setting up campaigns on Google Adwords which includes Google Display, Google Search, YouTube etc plus setting up and managing tags for attribution.
Will be responsible for analysing our websites and apps on Firebase and Google Analytics
Will be responsible for setting up campaigns on Facebook Business Manager, Twitter Ads, DV360, Google Ads among others.
Will be responsible for liaising with all internal and external stakeholders to ensure excellent campaign setup, reporting, optimization and analysis and that the campaigns are highly targeted for each consumer segment.
Will be responsible for report writing highlighting progress of campaigns and how these translate into business results. This guides the business in evaluating the effectiveness of all digital campaigns.
Will be responsible for media buying financial administration including raising PO’s, issuance/revisions of monthly insertion orders and financial reconciliation on a weekly, monthly and quarterly basis.
Will be responsible for monitor and optimising ad campaign performance data to suggest structural and editorial improvements.
Will be personally responsible for keeping up with the dynamic trends and benchmarks in the digital media category through continuous research and training.
Will be responsible for identifying new tech led & AI campaign use cases
Digital media vendor management on a day-to-day basis to ensure campaign alignment and negotiate added value for the media buys
Deliver Cost optimization on all digital media buys to ensure maximum value and lowest possible cost is delivered against set benchmark KPIs
Collect and package data driven actionable insights from the digital platforms and feeding back into the business for decision making
Continuously discover and propose new marketing technologies and platforms that will be valuable for Safaricom campaigns.

Qualifications

A bachelor’s Degree. (A business-related discipline with an IT/Commercial bias will be an added advantage)
Should have more than 5 years continuous experience in Digital Media Buying and Optimization and translating Digital activities to Business results (Integrated media buying skills – offline and online media, will be an added advantage)
Digital platforms certifications such as: –