Construction Technology (Kenya)
Purpose and Objectives of the research
The purpose of the study is to provide a
comprehensive understanding of market dynamics, consumer preferences, business
models, technological innovations, and policy interventions within the earthen
construction sector. The following are specific objectives of the study:
- To analyse the current market size for earthen construction
technology and analyse factors affecting its adoption. The study will also
identify barriers and drivers of adoption.
- To analyse market trends, innovations and best practices for
earthen construction in Kenya.
- To conduct supply chain analysis, including suppliers,
distribution channels, and logistics for earthen construction technology
sector.
- To investigate the consumer behaviours and attitudes towards
earthen construction technology.
- To explore appropriate business models for delivering and
promoting adoption of earthen construction technologies for low-income
households.
- To Analyse how the current regulatory framework supports or
hinders growth of earthen construction technology market in Kenya and
policy recommendation to further promote the technology.
Scope of work
- Geographical scope:
Nationwide coverage with a focus on rural and peri-urban areas
- Stakeholders: Government
agencies, NGOs, building contractors, built environment professionals,
artisans, material/technology suppliers, financiers, and potential
consumers.
- Key metrics: Analyze
market size, growth rate, market segments, pricing, regulatory framework,
business models, sustainability factors, and technological innovations in
earthen construction.
- Technologies of interest: daub
& wattle, rammed earth (wall & floor), compressed earth blocks,
adobe bricks, burnt bricks etc.
- Consumer Research:
detailed examination of consumer attitudes, behaviors, and preferences
related to earthen construction technologies.
Deliverables
- An inception report detailing an analysis of the literature
review and the proposed methodology, tools and work plan.
- Two comprehensive study reports (1 draft and 1 final)
detailing the findings of the study, including market analysis, consumer
insights, appropriate business models, and recommendations.
- A compressed version report comprising the Executive summary
highlighting key findings, trends, and recommendations.
- Presentation slides summarizing the research methodology,
results, and recommendations for stakeholders.
- sector analysis report with key actors in Earthen technology
market, their roles, business models and motivations.
- Infographics and visual aids to enhance understanding of
complex data and insights.
- Anonymized raw data in electronic version
Duration: This research will be conducted for four
months between August and November 2024
Consultancy Management: This assignment will be
managed by the Construction Practices Specialist with support of Snr Specialist
MEAL.
Key qualifications.
- The consultant firm or individual must demonstrate extensive
experience and expertise in conducting market research in Kenya or in
Africa.
- Experience in conducting market research on earthen/vernacular
technologies or sustainable construction practices will be an added
advantage.
- The lead expert to have a master’s degree in a relevant field
with experience working in market research and other relevant fields.
- The firm or individual should possess a deep understanding of
local market dynamics, consumer preferences, and existing supply chains
related to earthen construction materials and technologies in various
regions of Kenya.
- Familiarity with the socio-economic and cultural factors
influencing consumer behavior and adoption of earthen technologies is
essential.
- The consultant firm or individual must have at least 10 years’
proven track record in employing rigorous and comprehensive mixed research
methodologies, and advanced data analysis techniques.
How To Apply
Only shortlisted applicants will be contacted.
Written proposal (technical and financial) including CVs of key personnel
should be sent to TCIS@habitat.org by 5th July
2024, via email on with subject line: Market Research on Earthen
technologies in Kenya.
