Key Duties and Responsibilities:
- Execute digital fundraising campaigns, executing marketing
plans to create compelling campaign storytelling and engage donors in
meaningful ways they can financially support Lewa’s campaigns.
- Develop content for and delivery of email campaigns.
- Develop landing pages and email journeys, to engage existing
supporters and attract new supporters, with a particular focus on
acquisition of new regular givers.
- Manage all digital fundraising advertising (paid and organic
social media, Google Ads and other Display as required).
- Be the content lead for fundraising pages on the Lewa website,
responsible for creating and/or editing and updating content (maintaining
and optimizing) and working with Communications team members to develop
new website functions.
- Lead on data, analytics and reporting to demonstrate results
for digital fundraising products and communications to identify areas for
improvements and optimization.
- Be the primary point of contact between the Fundraising and
Communications teams.
- Support the Individual Giving Manager with all areas of the
digital strategy, including planning and implementation.
- Monitor and report on digital fundraising campaigns, and all
digital fundraising activity.
- Monitor digital fundraising trends, emerging audiences, and
competitor activity and;
- Any other duties as may be assigned to you from time to time.
Job Specifications
The job holder must possess:
- Bachelor’s degree in marketing, Commerce, Development
Communications, or related field.
- Track record of working on successful digital marketing,
campaigns, and communications ideally in a charity setting.
- Knowledge of digital marketing best practice, Data
analytics, current trends, and innovations in fundraising.
- 5 years’ proven experience of delivering successful
multi-channel marketing campaigns.
- Knowledge and experience using email systems, journey
builders and integration with CRMs.
- Excellent written and spoken English and Swahili.
- Ability to work under pressure and with multiple
competing priorities.
- Strong attention to detail.
- Highly developed interpersonal and communication skills.
- Experience in Salesforce highly desirable.
- Ability to travel periodically to the United States,
Canada and Europe.
How To Apply
If you fulfil the mentioned criteria and wish to be
part of an enthusiastic and dedicated team, kindly submit your resume and
application letter to the email provided below. Make sure to include your
current and anticipated gross salary for this role. Please also provide your
daytime phone number and the contact details of three professional references
by July 07, 2024.
Email: hr@lewa.org
