About the Role
BURN is looking for a Digital Communications Officer who will be responsible for developing and
implementing digital strategies that promote BURN, our products, and
initiatives across various online platforms. This role will play a crucial part
in enhancing BURN’s digital presence, engaging with stakeholders, and driving
awareness about our brand.
The ideal candidate for this role is someone with
experience in digital communications, web management, social media, and UI/UX
design.
As our Digital Communications Officer, you will
deliver effective communications on all projects, ideas and activities within
the company, with guidance from the Head of Communications.
You will also use data and user research analysis to
measure the performance of our content and see how we can improve.
Duties and Responsibilities:
- Support the communications team to develop an online strategy
for BURN’s digital assets including creating and executing social media
campaigns to support marketing and PR initiatives.
- Develop engaging and relevant content for BURN’s website,
social media, blogs, and other digital channels that align with brand
messaging and target audience preferences.
- Manage and curate BURN’s presence on social media platforms
particularly LinkedIn to drive brand awareness and engagement.
- Work closely with the Head of Creative and the creative team
to ensure quality of ideation and creative asset execution.
- Plan and execute email marketing campaigns, including content
creation, list segmentation, and analysis of campaign performance.
- Ensure compliance with email marketing best practices and
legal regulations.
- Develop and update BURN’s website content to reflect current
products, events, and initiatives.
- Monitor website performance, implement SEO best practices, and
identify opportunities for improvement.
- Utilize digital analytics tools to track and report on key
performance indicators (KPIs) for digital communications efforts. Use data
insights to optimize content and campaigns for better results.
- Engage with online communities, industry influencers, and
partners to expand BURN’s digital reach and foster meaningful connections.
- Collaborate with the Communication Department to handle
digital crisis communication effectively and professionally when
necessary.
Skills and Experience:
- Bachelor’s degree in journalism, Public Relations, Computer
Science, or another relevant field.
- 3–5 years of professional experience in Web Development,
Communications, or social media and Digital Campaign Management
- Strong written communication skills and competency to produce
and deliver content to a wide audience.
- Proven experience developing and implementing strategies for
LinkedIn.
- Experience with Content Management Systems and Adobe Creative
Cloud
- Proven experience in the design and delivery of innovative and
effective digital communications on a variety of channels
- Excellent IT, design, and project management skills
- Knowledge and understanding of communication practices, tools,
and techniques in social media.
- Superior organizational skills and attention to detail
- Ability to prioritize tasks and meet deadlines with minimum
supervision.
How To Apply
