Industry: Automotive
Salary: Competitive
Job Summary:
The Social
Media Manager and Content Creator
will be responsible for developing, implementing, and managing the company’s
social media strategy to enhance brand awareness, engage with the target
audience, drive traffic, and generate leads for our automotive services. This
role requires a creative individual with a strong understanding of social media
platforms, content creation, community management, and performance analytics.
Responsibilities:
- Strategy Development: Develop and execute a comprehensive
social media strategy aligned with business goals and target audience,
focusing on platforms relevant to the relevant market (e.g., Instagram,
TikTok, Facebook, Twitter, YouTube).
- Content Creation: Create engaging and high-quality content,
including text posts, images, videos (short-form for TikTok/Reels,
longer-form for YouTube), stories, and potentially live sessions. This
content will showcase services, expertise, customer testimonials,
educational tips, and promotions.
- Community Management: Actively coordinate with Customer Reps
to manage and engage with followers across all social media platforms,
responding to comments, messages, and inquiries in a timely and
professional manner. Foster a positive and interactive online community.
- Platform Management: Oversee the day-to-day management of all
social media accounts, ensuring content is scheduled, up-to-date, and
consistent with brand guidelines.
- Social Listening: Monitor social media conversations and brand
mentions to identify trends, opportunities, and potential issues.
- Performance Analysis: Track, analyze, and report on social
media performance metrics (reach, engagement, website traffic, leads) to
evaluate the effectiveness of strategies and identify areas for
improvement.
- SEO Integration (Social Media Aspect): Utilize relevant
keywords and hashtags to optimize social media content for search and
discoverability.
- Campaign Management: Plan and execute social media campaigns
for service launches, promotions, and events.
- Staying Updated: Keep abreast of the latest social media
trends, tools, and best practices.
- Collaboration: Collaborate with other internal teams (e.g.,
service technicians) to gather information for content and ensure brand
consistency.
- Budget Management : Manage a budget for social media
advertising and tools.
- Create Compelling Calls to Action (CTAs): In your social media
posts, clearly tell users what you want them to do (e.g., “Read more on
our blog)
- Track Social Media Traffic in Google Analytics: Ensure Google
Analytics is set up to track traffic coming from your social media
platforms. Use UTM parameters in your shared links to identify which
social media posts and campaigns are driving the most valuable traffic.
- Collaborate with Website/SEO Teams: Collaborate with website
developer for SEO resource, the Social Media Manager should collaborate
with them to ensure alignment on content promotion and keyword strategies.
Qualifications:
- Minimum of 2 years’ experience as a Social Media Manager and
Content Creator.
- Strong understanding of social media platforms (Instagram,
TikTok, Facebook, YouTube, etc.) and their respective best practices.
- Excellent content creation skills, including writing,
photography, and videography (and basic video editing).
- Experience with social media management tools (e.g.,
Hootsuite, Buffer).
- Ability to analyze social media data and generate reports.
- Strong communication and interpersonal skills.
- Creativity and a keen eye for detail.
- Understanding of the automotive local social media trends is a
plus.
How to Apply
If you are up to the challenge and possess the
necessary qualifications and experience, please send your CV only quoting the
job title in the email subject (Social Media Executive) to recruit@carkey.co.ke before 26th
January 2026
NB: Only shortlisted candidates will be contacted. If you do not
receive any communication from us within two weeks of your application, kindly
consider your application unsuccessful. We appreciate your interest and thank
you for applying
