Type: Full-Time (Monday – Saturday)
Salary:
KES 50,000 – 55,000 (Gross)
Reports
To: General Manager
About us
We are a
leading real estate company in Nairobi with over a decade of experience and a
proven track record in luxury property development. We are known for
world-class quality, authenticity, flexibility, and innovation in delivering
exceptional real estate experiences. We are seeking a highly creative Social
Media Manager with strong graphic design skills to
lead our digital marketing efforts and strengthen our online brand presence.
Role Overview
The
Social Media Manager will develop and execute digital strategies that enhance
Wafi’s online visibility, strengthen engagement, and generate qualified leads.
This role combines social media management, digital strategy, advertising,
analytics, and creative design to ensure consistent brand representation and
measurable results.
Key Responsibilities
Social
Media Management
- Manage and grow all company social media
platforms (Instagram, Facebook, LinkedIn, TikTok).
- Design and publish engaging content (graphics,
videos, reels, posts) aligned with Wafi’s luxury brand.
- Create compelling captions, campaigns, and
stories tailored to real estate audiences.
- Monitor trends in social media, real estate
marketing, and digital advertising.
- Plan, schedule, and optimize content using
management tools.
- Track, analyze, and report on performance with
actionable insights.
- Support property launches, open days, and
marketing promotions.
- Respond promptly and professionally to inquiries
and messages.
- Manage online ad campaigns (Facebook, Instagram,
LinkedIn Ads) for visibility and lead generation.
- Ensure brand consistency across all digital
touchpoints.
Strategy
& Planning
- Develop monthly and quarterly social media
strategies.
- Build content calendars aligned with project
launches.
- Plan lead-generation funnels and coordinate with
sales teams.
- Create themed campaigns (launches, testimonials,
progress updates, education).
Performance
& Analytics
- Track insights from Meta Business Suite, TikTok
Analytics, and LinkedIn Analytics.
- Prepare detailed monthly performance reports.
- Adjust content and campaigns based on data and
engagement trends.
Paid Ads
Mastery
- Create advanced ad sets across Meta, TikTok, and
LinkedIn.
- Target and retarget real estate buyers and
investors.
- Run retargeting and lookalike campaigns.
- Split-test creatives and optimize ad copy.
- Improve landing pages and lead forms for higher
conversions.
- Graphic Design & Creative Production a.
Brand Identity Consistency
- Maintain cohesive visual identity across all
content.
- Apply typography, color psychology, and luxury
branding principles. Develop branded templates and creative assets.
- Motion Graphics & Video
- Create high-quality reels, animations, and video
edits.
- Produce 3D mockups, logo reveals, and property
walkthroughs.
- Photography & Videography
- Capture and edit professional real estate
photos/videos.
- Use drones and gimbals effectively for premium
visual quality.
- Systems & Content Operations
- Develop a weekly content calendar and approval
workflow. Maintain organized content storage (Google Drive →
project →
date).
Competitor
& Market Analysis
- Monitor top developers (e.g., Emaar, Damac,
Binghatti) and local competitors.
- Track global and local property marketing
trends.
- Research audience behavior to improve content
positioning.
Tools
Knowledge
- Design Tools: Adobe Photoshop, Illustrator,
InDesign, Premiere Pro, After Effects, Canva Pro, CapCut
- Ads & Social Tools: Meta Ads Manager, Meta
Business Suite, LinkedIn Campaign Manager, TikTok Ads, Google Analytics
- Other: Basic SEO (YouTube & website
optimization)
Soft
Skills
- Strong storytelling that connects emotionally
with audiences.
- Creativity, innovation, and attention to detail.
- Excellent communication and copywriting. Ø Strong organizational and analytical skills.
- Team-oriented and adaptable to trends.
Qualifications
- Diploma or Degree in Marketing, Graphic Design,
Communication, or related field.
- The ideal candidate must have 4–5 years of
proven experience in social media management and design, with a strong
background in real estate marketing.
- Mandatory: Prior experience in real estate
marketing.
- Strong portfolio of past work (to be submitted
with the application).
- Proficiency in Adobe Creative Suite and/or Canva
Pro.
- Photography and video editing skills are an
added advantage.
- Good understanding of Nairobi’s real estate
market.
- Female candidate encourage to apply
- Candidates who can join immediately encouraged
to apply
What We
Offer
- Opportunity to work with a leading luxury real
estate brand.
- Dynamic, creative, and collaborative work
environment.
- Room for career growth and professional
development.
How to Apply
Send
your CV and portfolio of past work to careers@wafiinvestment.co.ke by
19th November 2025.
