We are looking for a Commercial Marketing Manager to join our Marketing team as we scale up and drive digital and financial inclusion across our markets.
Responsibilities
- In this role, you will lead the
development and execution of integrated marketing strategies that drive
market growth, build brand equity, and directly contribute to revenue
targets.
- Leading the local marketing function, you will work as both a
strategic marketing leader and hands-on executor, combining brand-building
initiatives with powerful trade marketing campaigns that drive sales
through retail channels and DSR networks.
- This role requires a dynamic professional
who can coordinate with our Global Marketing team on brand and
above-the-line initiatives while designing and implementing impactful
below-the-line campaigns that deliver measurable business results.
- As our Country Marketing Manager, you
will play a pivotal role in strengthening customer trust and supporting
our evolution into a fintech leader.
- You will translate M-KOPA’s strategic vision of becoming a
Smart Money Platform into compelling brand narratives and campaigns that
resonate with local audiences.
- Your work will span the entire marketing
spectrum – from strategic brand positioning and above-the-line campaigns
to grassroots field activations and trade channel development.
- You’ll manage marketing budgets, leverage
data analytics to optimize ROI across media channels, create engaging
social media content, manage online communities, and execute comprehensive
through-the-line marketing strategies.
- This role combines strategic thinking
with tactical execution: developing quarterly marketing plans aligned with
business objectives, leading integrated campaigns across digital and
offline channels, building high-impact partnerships with local stakeholders,
and driving innovation by adopting new marketing technologies and media
formats.
- If you thrive in environments where brand-building meets
performance marketing, where strategic vision translates into on-ground
activations, and where your work directly impacts financial inclusion
across Africa, this role is for you.
This is an on-site role, you would
be working from our offices in Kenya,
partnering with a diverse group of employees from our different markets and
locations across the UK, Europe and Africa. You will be reporting to the Head of Business Management.
Expertise
- We are looking for a dynamic marketing
leader with 5-7
years of progressive marketing experience demonstrating
success across brand marketing, below-the-line activation, partnerships,
and digital marketing.
- Your background should ideally come from
FMCG companies, Mobile Network Operators, mobile device companies, or BTL
marketing agencies handling FMCG or telecommunications accounts.
- You must bring proven experience in both strategic marketing
planning and hands-on trade marketing execution – we need someone equally comfortable developing annual
marketing strategies and rolling up their sleeves to execute market
activations.
- Strong trade marketing expertise is essential. You should have demonstrated experience developing and
executing BTL strategies for retail partners and distribution networks,
including dealer incentive programs, consumer promotions, in-store
merchandising, point-of-sale materials, and field marketing activations
such as roadshows, market storms, and community events. Understanding of
Kenya’s retail landscape – modern trade, general trade, and informal
markets – is critical for success in this role.
- You must be highly proficient with digital marketing and
social media platforms,
particularly Facebook, Instagram, TikTok, and emerging channels.
Experience with social media performance management tools, analytics
platforms like Supermetrics and Looker Studio, and paid advertising
systems is required. You should demonstrate ability to create engaging
multimedia content, manage online communities, develop content calendars,
and optimize campaigns based on performance data.
- The ideal candidate brings 2-3 years of team management experience with
proven ability to lead, develop, and inspire marketing professionals to
deliver excellence. You should demonstrate strong stakeholder management
skills, with the ability to influence senior leaders, represent marketing
in cross-functional forums, and build productive partnerships with
product, sales, digital, and commercial teams.
Data-driven decision-making is fundamental to this role.
- You must be comfortable with marketing
analytics and reporting tools, capable of tracking campaign performance
metrics, demonstrating ROI, establishing attribution models, and using
insights to continuously optimize marketing investments. Commercial acumen
and results-orientation are essential – we need someone who understands
how marketing drives revenue and can connect campaign activities to
business outcomes.
- We value candidates with excellent
written and verbal communication skills, creative problem-solving
abilities, strong organizational and project management capabilities, and
meticulous attention to detail.
- You should have a field-oriented mindset with willingness to
spend 30-40% of your time in market,
conducting store visits, assessing execution standards, and gathering
competitive intelligence.
- Experience managing marketing budgets,
negotiating with partners and agencies, and working in fast-moving
environments with frequent change will serve you well. If you’re a high
achiever with a self-starter mentality who thrives under pressure,
demonstrates urgency in accomplishing objectives, and wants to build a
brand that transforms lives across Africa, we want to meet you.
How to Apply
