Company Description
Beneath
the Baobabs is a unique event space located on the Kilifi coast of Kenya, known
for hosting the acclaimed three-day Beneath the Baobabs Festival. This magical
East African destination can accommodate up to 10,000 people and aims to foster
creativity, environmental sustainability, consciousness, community, and freedom
of expression, while showcasing East African music, art, and culture.
Role Description
This is
a contract hybrid role for a Marketing Administrative Assistant. The chosen
candidate will handle a variety of tasks including providing administrative
support, assisting with communication efforts, organizing events and schedules,
supporting marketing initiatives, and assisting with sales activities. While
the role primarily requires presence in Kilifi, some work from home is
acceptable.
Project Coordination
- Support the team in planning, scheduling, and
tracking marketing activities.
- Keep timelines up to date and ensure
deliverables are completed on schedule.
- Help coordinate communication between
departments, vendors, and stakeholders.
- Assist with administrative and logistical needs
for marketing and event operations.
Out-of-Home
(OOH) Marketing
- Assist in the rollout of physical marketing
materials such as posters and flyers across key coastal and urban areas.
- Coordinate with vendors and designers to ensure
materials are printed and distributed on time.
- Support planning for radio interviews, print
placements, and outdoor visibility campaigns.
- Help document and track performance of these
physical campaigns.
Digital
& Social Media
- Support the creation, scheduling, and posting of
social media content across platforms (Instagram, TikTok, YouTube Shorts).
- Work with the creative team to curate content
that captures the BTB experience, artists, and community.
- Assist in gathering information and updates on
ticketing, accommodation, and event logistics for online communication.
- Help manage influencer outreach and
coordination.
Public
Relations & Media
- Assist in compiling contact lists and
coordinating with local and international media outlets.
- Support the preparation of press materials and
artist features for online and print publication.
- Track and organize media coverage and updates
relevant to BTB.
Promotional
Events
- Support organization and setup for pre-festival
activations such as city pop-ups, mixers, and launch events.
- Assist with event coordination: guest lists,
venue logistics, and promotional materials.
- Ensure smooth communication between the
marketing team and on-ground crews.
Reporting
& Collaboration
- Report directly to the Head of Social.
- Participate in weekly marketing meetings and
contribute progress updates.
- Maintain open communication within the team and
ensure all assigned tasks align with BTB’s goals.
Qualifications
- Strong Administrative Assistance and
Organization Skills
- Excellent Communication skills
- Experience in Marketing and Sales
- Ability to work in a hybrid environment, both
on-site in Kilifi and from home
- Proficiency with office software (e.g., Google
Drive, Sheets and Docs)
- Experience with Canva is preferred
- Familiarity with event planning and coordination
is a plus
How to Apply
