Job Reference No. NBK/MKT/01/2025
Position Scope:
- This position is responsible for developing,
implementing and executing Brand strategies and plans to increase Brand
visibility, awareness and engagement and stakeholder management under the
leadership of the Director – Marketing, Corporate Communications &
Citizenship. It works closely with the Marketing and Corporate
communications teams respectively to develop Brand strategies and monitor
their execution.
Key Responsibilities:
- Brand Champion. They are responsible for the
development of Brand plans that are in line with the Corporate Brand
image, promise, values, ethos and guidelines.
- Aligns Brand engagement and collateral to ensure
delivery of the Brand guidelines.
- Is a Brand steward and assesses the Brand
perception with key Bank stakeholders.
- Aligns Brand messages to position the Banks as
an award winning and thought leader in the industry.
- Manages the Brand image to the internal
stakeholders to effect a positive Brand culture and maintain the corporate
image.
- Appoints and trains Brand Champions to align
Brand communications to each of the Bank’s outlets.
- Develops Brand initiatives and strategies in the
organization that are in alignment with the Business ideals and Brand
goals.
- Manages the Brand look and feel across the Banks
customer touchpoints, including Branches, Agents,ATMs, digital forums,
etc.
- Evaluates stakeholder engagement and assesses
strategic Brand engagement tools to increase Brand advocacy.
- Strategic internal customer engagement to
enhance Brand culture.
- Develop and manage Brand collateral in line with
the Banks guidelines and target audience.
- Align Bank visibility tools to Brand guidelines
as well as County government standards.
- Identify and build partnerships with Vendors to
ensure delivery of collateral in line with Group Procurement guidelines.
- Develop Brand strategies and plans to boost
Brand perception.
- Development of the Brand budget for the
financial year.
Education/Professional Qualifications, Skills &
Experience:
- Bachelor’s degree in marketing or a
business-related field from a recognized University.
- Professional qualifications in CIM
- Master’s degree in a Business-related field from
a recognized University is an added advantage.
- A minimum of 5 years’ experience in Marketing /
Brand.
- Strategy formulation and execution.
- High Relationship management skills.
- Passionate, dynamic and ability to adapt
quickly.
- Strong commercial acumen and analytical skills.
- Team player and ability to deliver with cross
functional teams.
- Planning, budgeting, forecasting and good
follow-through to ensure delivery of the Brand plans for the year.
- Negotiation and stakeholder engagement.
- Excellent interpersonal, communication and
negotiation skills.
- Ability to make operational and routine
decisions in a timely and effective manner and to be accountable for
decision making within departmental and role allocation.
- Able to withstand strategic and operational
challenges and maintain momentum.
- Manages emotions in a mature and composed manner
as expected.
How to Apply
Send
your CV and application letter showing how you meet the role requirement stated
above to: Recruitment@nationalbank.co.ke by
Friday, 26th September 2025 • Indicate Name & Job Reference No.on email
subject.
Please
note that applications received after the deadline will not be considered.
Only
shortlisted candidates will be contacted for the next stage/s of the process
