Senior Officer, Business Development and Marketing, Job in Kenya

Job Description

SENIOR OFFICER-BUSINESS DEVELOPMENT AND MARKETING – REF KFS/SO/BDM/2024 – KFS GRADE 6 – (1) POSITIONS
Entry Requirements :

Bachelor’s degree in any of the following disciplines: Business Administration, Bachelors of Commerce (Marketing or Entrepreneurship Option, Entrepreneurship, Economics) or any other relevant field from a recognized institution;

Supervisory course lasting not less than 2 weeks from a recognized institution

At least five (5) years work experience

Professional qualifications and membership to Chartered Institute of Marketers (CIM) or equivalent

Proficiency in computer applications; and

Fulfil the requirements of Chapter Six of the Constitution

Personal attributes/skills


Analytical skills

Presentation skills.

Communication skills.

Writing skills

Interpersonal skills.

An officer at this level will work under supervision of a senior officer.

Duties and responsibilities

Execute the brand strategy and positioning, managing the Service’ brands and tracking measurements and performance to inform future activities

Develop and manage appropriate channels to meet changing customer needs and business goals

Conduct customer and market research

Contribute to competitive positioning of the Service

Implement marketing programs to deliver value so as to attract and retain investors and investments

Coordinate outreach programs/activities to assist in answering customers’ queries

Assists in the development of a functional business plans within in the context of KFS’s overall Business development Strategy.

Participates in enhancing corporate customer relations.

Designs appropriate system for evaluating the results of the business development program for analyzing performance in light of the set goals.

Assisting on scanning the market and develop new business.

Working closely with the Business Development officer in identifying customers’ needs

Assisting in Undertaking Feasibility studies, and develop business plans for potential customers.

Assisting in the review of stalled and ailing projects and advise the Service on how to rehabilitate them.

Assist in undertaking business diagnosis to identify gaps and opportunities in governance, strategy and management of the business.

Support businesses to undertake analysis, design and implementation of business solutions to close identified gaps and pursue identified opportunities.

Promote activities for domestic, regional and international tourism markets

Participate in tourism fairs

Establish linkages with tourism stakeholders.

Responsible for resource mobilization for the Directorate

Promote public values and principles

Mentoring and coaching

How To Apply

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