Reporting: Managing Director
Location: Nairobi, with frequent travelling to remote areas
Industry: Distribution of FMCG
Duties and Responsibilities
- Lead the function of the company’s franchise expansion plan.
- Strategically assessing, prioritizing, and developing market
entry plans for new areas, providing regular advice to senior management
on expansion strategy.
- Assess, prioritize, and develop the route-to-market for new
areas.
- Identifying potential locations up to the preparation of the
new franchise to kick start the operation following the company’s
expansion strategy.
- Market Research: Working with the market research surveyors
researching and tracking potential new markets according to new market
entry criteria.
- Carrying out a detailed feasibility study on chosen locations
- Liaising with various agencies in the space search both
government and non-governmental as a resource Centre.
- Negotiation with the landlords and finalization of related
documents e.g. Heads of Terms, Lease, ∙ Liaising with various authorities
to receive necessary approvals eg licenses
- Manage projects conducting test sales (pilots) in these
markets for some areas ∙ Co-ordination of the build out works with
contractors
- Coordinating with various HQ departments in preparation of the
new franchise setup ∙ New Business Development: Assist sales managers in
developing and managing new distribution routes to the market. Together
with the sales department, develop appropriate sales and marketing
strategies & and tactics for each new market.
- New Product Development: Advise the product design team with
respect to the new product development and market needs and desires in the
new areas of expansion
- Reporting: Produce weekly and monthly reports for the senior
management team highlighting new market potential, forecasts, successes
& and failures, and path forward.
Qualifications
- Skills and Experience of 10 years with 5+ years of Sales
and/or Operations Mid to Senior level Management in a retail chain
operation with a branch network, not less than 20 outlets in a similar
capacity.
- B2C & B2B sales, route-to-market, and supply chain, and
new business development experience successfully developing operations in
a new market.
- Ability to produce and present professional strategy, reports,
accurate forecasts, and oversee channel sales plans.
- Data Analysis experience
- A degree in business/marketing from a recognized institute
- Ability to travel frequently to the remote areas on a short
notice
How To Apply
To
apply, please email your CV ONLY to jobs@mwingi.africa with
Geographical Expansion Manager in the subject line. Application deadline: COB, 8TH
April 2024.
