The Relationship Manager – Youth Banking drives deposit and lending growth for youth portfolios, requiring a Bachelor’s degree in Business/Finance/Marketing, 6–8 years retail/SME banking experience, and professional banking certifications. Full-time role in Nairobi.
The Role Purpose
To lead the growth and
development of the Youth Banking portfolio by expanding customer acquisition,
deepening primary banking relationships and driving digital adoption. The role
is responsible for building strategic partnerships across youth-focused ecosystems,
delivering relevant financial solutions and growing sustainable deposits,
quality lending and revenue. It also ensures that young customers are supported
through their financial journey while maintaining sound portfolio quality,
responsible banking practices and a strong customer experience.
Key Responsibilities
Youth
Portfolio Growth & Acquisition: Develop and execute strategies to acquire,
activate and grow the assigned youth banking portfolio, building sustainable
primary banking relationships and deposit growth.
Customer
Relationship Management: Drive customer engagement, retention and relationship
deepening through tailored banking solutions that respond to the evolving
financial needs of young customers.
Digital
Banking Adoption: Accelerate digital onboarding, adoption and active usage of
mobile banking, wallets and self-service channels through targeted campaigns
and customer engagement initiatives.
Youth
Lending & Credit Growth: Drive responsible lending to young entrepreneurs,
creators and gig economy participants, ensuring sustainable portfolio growth
within approved credit policies and risk appetite.
Youth
Ecosystem Development: Build strategic relationships across the creator
economy, entertainment, sports, entrepreneurship and technology ecosystems to
expand market reach and unlock new business opportunities.
Deposit
Mobilisation & Primary Banking: Develop initiatives that convert youth
income streams into sustainable deposits, transaction flows and primary banking
relationships.
Product
Penetration & Revenue Diversification: Drive uptake of cards,
bancassurance, savings, investments and other relevant financial solutions to
deepen relationships and grow non-funded income.
Customer
Lifecycle & Mainstream Banking Transition: Establish customer lifecycle
strategies that support the progression of youth customers into broader retail,
SME and mainstream banking propositions as their financial needs and earning
capacity evolve.
Distribution
Effectiveness & Capability Development: Build the capacity of branch teams
and Relationship Managers through targeted coaching, product knowledge and
sales enablement to strengthen youth customer acquisition, engagement and
portfolio growth.
Portfolio
Quality, Risk & Conduct Management: Ensure responsible customer acquisition
and portfolio growth through adherence to KYC, credit, fraud prevention,
consumer protection and conduct requirements, while maintaining portfolio
quality.
Qualifications
Key
Technical Skills & leadership competencies
Retail,
SME and relationship banking product knowledge
Credit
judgement and portfolio quality management for non-traditional income profiles
Digital
banking adoption and customer lifecycle management
Sales
leadership, coaching and branch enablement
Customer-centric
mindset with strong results orientation
Influencing
and collaboration across branches, Credit, Risk and Digital teams
Experience
requirements
6 to 8
years in retail, SME or relationship banking. Youth, digital or creative sector
exposure is an added advantage.
Relationship
management in retail, SME or business banking with a record of deposit and
lending growth
Digital
banking fluency and a data-driven approach to portfolio management
Credit
judgement for SME and non-traditional income profiles
Coaching,
influencing and campaign execution across a branch network
Understanding
of the youth, creator and gig economy
Academic
qualifications and certifications
Must Have
Bachelor’s
degree in business management, Finance, Commerce, Marketing, or a related
field.
Relevant
professional qualification(s) in banking or financial services.
(Nice to
Have)
Master’s
degree in business management, Finance, Commerce, Marketing, or a related
field.
Membership
in a recognized professional body relevant to banking, insurance, or financial
services.
