Job Title: Research & Data Analytics Officer
Date Posted: 06/07/2026
Job Type: Full Time
Employer: Caritas MFB
Industry: IT
Salary: Open
Location: Nairobi
Country: Kenya
Deadline: 20/07/2026
Looking for an IT job in Kenya? Caritas Microfinance Bank (MFB) is hiring a Research & Data Analytics Officer skilled in market research, data analysis, business intelligence, data-driven strategy, and statistical reporting.
Job Purpose
Reporting directly to the Head
of Marketing Research & Corporate Communications, the Research & Data
Analytics Officer is responsible for driving data-informed decision-making and
fostering a culture of innovation across the organization. This role leads
market research, data analysis, innovation initiatives, and reporting to
generate actionable insights that support marketing strategy, customer
segmentation, campaign effectiveness, and business growth
Key
Responsibilities
- Conduct comprehensive
market research, in-depth competitor analysis, and regular customer
satisfaction studies to inform marketing strategy and business decisions.
- Design and implement
advanced customer segmentation models, uncover behavioral insights, and
identify emerging market trends.
- Analyze and measure the
effectiveness of marketing campaigns, product launches, and customer
acquisition initiatives, providing recommendations for optimization.
- Build interactive
dashboards and comprehensive performance reports to support strategic
decision-making by senior management.
- Generate actionable
insights to influence product development, pricing strategies, and
communication plans, ensuring alignment with business objectives.
- Drive innovation by
researching and piloting new marketing technologies, tools, and
methodologies. Support strategic planning and business growth initiatives
by providing data-driven recommendations and insights to the marketing
leadership team.
- To perform any other duty
as assigned in line with the Organizational goals and objectives
Qualifications
- Bachelor’s Degree in
Statistics, Economics, Marketing, Data Science, Business Analytics,
Finance or related field.
- Professional
certification in Data Analytics, Power BI, Tableau, SQL, Google Analytics
or equivalent is an added advantage.
- Strong analytical and
quantitative skills
- Excellent writing and
presentation skills.
- Proficiency in
statistical and visualization tools.
- Minimum 3 years’
experience in market research, business intelligence, customer insights or
data analytics, preferably in financial services.
- Experience conducting
market research, customer satisfaction surveys and competitor analysis
- Proven ability to
translate data into actionable business insights
- Experience building
dashboards and management reports using business intelligence tools.
How
to Apply
Interested candidates who meet the criteria above are
encouraged to send their application letters and detailed CVs to: Email: recruitment@caritas-mfb.co.ke. Kindly indicate the position
title on the subject line when applying. Closing date for application will
be 9th July 2026.
