Salary: 40,000 Net
Location: South B; Nairobi, Kenya
Job
Summary:
Our client is seeking to recruit a motivated,
organized, and detail-oriented Social Media Officer. The social media Officer will be responsible for
creating compelling content across multiple formats (written, visual, and
multimedia) and managing the clinic’s social media presence. The role aims to
engage patients and the wider community, increase visibility of healthcare
services, and drive growth through digital platforms.
Key
Responsibilities
Social Media Management
- Manage and maintain the clinic’s social media
profiles across all their social media platforms.
- Monitor and analyze performance metrics to
inform strategy and optimize engagement.
- Respond promptly and professionally to comments,
questions, and direct messages, fostering trust and positive relationships
with patients.
- Implement strategies to grow and strengthen the
clinic’s online community.
- Network with influencers and community leaders
to enhance brand credibility.
- Develop reports tracking engagement, reach, and
effectiveness of initiatives.
- Provide insights and recommendations for
continuous improvement.
- Stay updated with healthcare industry trends,
digital tools, and best practices to refine strategies.
Content Creation
- Collaborate with the clinic’s management team to
align content with healthcare goals and patient needs.
- Conduct research on digital health trends to
generate optimized content.
- Develop engaging, informative, and creative
content including reels, stories, and interactive posts.
- Be available to cover clinic events, weekend
activations, and special campaigns, capturing images and videos for
content creation.
- Conceptualize and share a content bank of fresh
ideas to boost engagement.
- Create and maintain a content schedule based on
strategic plans.
- Work with the production team to deliver
visually appealing, patient-centered content.
- Proofread and edit content to ensure accuracy,
clarity, and consistency with brand voice.
- Ensure compliance with copyright, privacy laws,
and ethical standards.
- Participate in brainstorming sessions and
contribute innovative ideas for campaigns.
Key
Requirements
- Bachelor’s degree in Communications, Marketing,
Journalism, or a related field.
- Proven experience as a Content Creator, Social
Media Manager, or similar role.
- Excellent writing, editing, and communication
skills with strong attention to detail.
- Strong understanding of social media platforms,
algorithms, and best practices.
- Experience with social media management tools
(Agora Pulse, Hootsuite, Buffer, Sprout Social).
- Familiarity with content management systems
(CMS).
- Proficiency in Adobe Creative Suite (Photoshop,
Illustrator, Premiere) or other design/video editing tools.
- Ability to work independently and
collaboratively in a fast-paced, deadline-driven environment.
- Creative thinker with problem-solving skills and
a growth mindset.
How to
Apply:
Interested
and qualified candidates are invited to submit their resume and cover letter
to careers@morsanhr.co.ke. Please include “Social Media Officer – South B
Clinic” in the subject line.
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