Reporting to the Marketing, Admissions & Partnerships Manager, the Digital Growth & Content Officer will own BIHC’s digital content ecosystem as a revenue-generating channel, responsible for driving qualified student leads through strategic content, social media, and digital engagement.
The
role focuses on building a strong digital presence, translating BIHC’s academic
offering into compelling narratives, and converting audience attention into
measurable admissions pipeline value.
This
position works in close collaboration with the Admissions team, which retains
responsibility for application conversion and enrollment closure.
Key Responsibilities
Digital
Content Strategy & Execution
- Develop and execute a content strategy aligned to BIHC’s recruitment
cycles and institutional positioning
- Create high-quality, platform-relevant content (video, social, web,
email) that drives awareness and consideration
- Translate programs, student journeys, and outcomes into compelling,
conversion-oriented storytelling
- Maintain brand consistency across all digital channels
Social
Media & Audience Growth
- Manage priority platforms (Instagram, TikTok, Facebook, X and
LinkedIn) with a focus on engagement and lead generation
- Build and grow a targeted audience of prospective students and
stakeholders
- Drive inbound engagement (DMs, comments, inquiries) and guide them
into structured admissions pathways
- Monitor platform performance and continuously optimize content and
posting strategy
Lead
Generation & Pipeline Contribution
- Generate qualified leads through content campaigns, digital
activations, and social engagement
- Support lead nurturing through content sequencing, follow-ups, and
engagement strategies
- Work closely with Admissions to ensure seamless handover and
tracking of leads
- Maintain accurate tracking of leads generated through digital
channels
Campaigns
& Growth Initiatives
- Support the execution of student recruitment campaigns for key
intakes
- Collaborate on go-to-market strategies for new programs and
institutional initiatives
- Identify and leverage partnerships, creators, and platforms that
enhance reach and lead generation
- Monitor competitor activity and emerging trends to inform strategy
Data,
Analytics & Performance Optimization Track and report on:
Qualified
leads generated
- Engagement-to-inquiry conversion rates
- Performance of key campaigns and content formats
- Use insights to continuously refine content, targeting, and
messaging
- Provide structured performance reports and recommendations
Stakeholder
Collaboration & Experience
- Work with marketing, faculty and student teams to capture authentic,
high-impact content
- Ensure consistent, high-quality communication across all digital
touchpoints
- Support institution and admissions-related events and activations
through content and digital amplification
Administrative
& Operational Support
- Maintain content calendars, campaign trackers, and reporting
dashboards
- Document and improve digital marketing and lead generation processes
- Any other duties as may be assigned by management from time to time
Supervisory
Responsibilities
Oversight
of interns, ambassadors, and external creatives where applicable
Key Skills & Personal
Attributes
- Strong storytelling and content creation capability (video, copy,
digital formats)
- Deep understanding of social media platforms and audience behavior
- Commercial awareness with ability to link content to measurable
outcomes
- Strong analytical skills and experience with performance tracking
- Excellent communication and stakeholder management skills
- Highly organized with strong execution discipline
- Self-driven, proactive, and comfortable working in a
performance-oriented environment
Education & Experience
- Bachelor’s Degree in Marketing, Communications, Business, or related
field
- 2–4 years’ experience in digital marketing, content, or social media
roles. Agency experience preferred.
- Proven ability to execute campaigns that drive measurable engagement
and lead generation
- Experience in education, hospitality, or service industries is an
added advantage
- Familiarity with CRM systems, analytics tools, and content
production tools
How to Apply
