Alcohol Sales Representative Job in Kenya (45-50K)

Key Responsibilities

Sales & Business Development

  • Actively identify, prospect, and onboard new clients within the assigned territory
  • Promote and sell the company’s alcohol product portfolio to retailers, distributors, bars, and restaurants
  • Achieve and exceed set sales targets and KPIs
  • Execute sales strategies to grow market share and increase product visibility

Territory Management

  • Manage and develop the assigned sales territory effectively
  • Plan and execute regular field visits to clients and prospects

  • Monitor competitor activity and market trends to inform strategy
  • Ensure optimal product distribution and availability across all outlets

Client Relationship Management

  • Build and maintain strong, long-term relationships with customers
  • Provide excellent customer service and resolve client concerns promptly
  • Negotiate pricing, promotions, and placement opportunities

Reporting & Administration

  • Maintain accurate records of sales, client interactions, and territory performance
  • Prepare and submit regular sales reports and forecasts
  • Ensure compliance with company policies and industry regulations

Qualifications & Experience

  • Diploma or Degree in Sales, Marketing, Business Administration, or a related field
  • Minimum of 6 years’ experience in alcohol or FMCG sales
  • Proven track record in field sales and territory management
  • Valid driver’s license (mandatory)
  • Strong knowledge of Kiambu and surrounding markets is highly preferred
  • Strong negotiation and persuasion skills
  • Excellent communication and interpersonal abilities
  • Self-driven, results-oriented, and able to work independently
  • High level of integrity and professionalism
  • Good planning, organizational, and time management skills

HOW TO APPLY

  • If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
  • Interviews will be carried out on a rolling basis until the position is filled.
  • Only the shortlisted candidates will be contacted.