The Social Media Manager/ Officer is responsible for building, strengthening, and expanding Avenews’ digital presence across social platforms—with a primary focus on launching and building our TikTok channel. The role involves content creation, managing organic social activity, real-time event coverage, and establishing a strong digital community around the Avenews brand.
This is a creative, hands-on role requiring strong storytelling, video content
skills, and the ability to translate field activity and real customer stories
into impactful digital content. The ideal candidate is social-savvy, proactive,
loves being behind and in front of the camera, and understands how to build
engagement across platforms.
Responsibilities
Social
Media Creation, Management & Execution
- Develop, manage, and grow Avenews’ social media channels, with a
strong focus on launching and scaling TikTok.
- Strengthen organic presence on Facebook, LinkedIn, Instagram,
TikTok, and YouTube.
- Create platform-specific content that fits each channel’s format,
audience, and engagement style.
- Plan and manage content calendars aligned with the brand strategy
and field activity plans.
- Identify trends, new formats, and early opportunities to increase
visibility and engagement.
Content
Creation (Video + Visual + Copy)
- Produce short-form videos, interviews, behind-the-scenes content,
educational clips, and storytelling pieces.
- Capture and edit content during field trips, events, trainings,
activations, and customer visits.
- Maintain consistent brand tone, voice, and visual style in
collaboration with the Branding Manager.
- Optimize posts for reach, engagement, and relevance across
platforms.
Digital
Community Building
- Lay the foundation for Avenews’ digital community across platforms.
- Engage with followers by responding to comments, messages, and
mentions.
- Spark conversations that build trust, interest, and loyalty.
- Identify opportunities to collaborate with micro-influencers or
customer ambassadors.
Real-Time
Engagement & Event Activation
- Provide real-time social coverage during field events, workshops,
activations, expos, and conferences.
- Work closely with Field Officers and Customer-facing departments to
capture live content and stories.
- Turn real-world moments into digital content that reflects the brand
and the communities we serve.
Performance
Tracking & Reporting
- Monitor social media performance, content engagement, and community
growth.
- Identify top-performing content and areas for improvement.
- Provide regular insights and recommendations to the Branding Manager
and the broader team.
Requirements
- 4 years of experience in social media management, content creation,
or digital marketing.
- Proven experience with short-form video creation (TikTok, Instagram
Reels, or YouTube Shorts).
- Strong video editing and mobile content capture skills.
- Understanding of the Kenyan social media landscape and content
trends.
- Prior experience managing brand social accounts (fintech,
agriculture, FMCG, or services preferred).
- Strong writing skills with the ability to adapt tone per platform.
- Willingness to travel for field-based content creation.
- Creative, proactive, organized, and comfortable in a fast-paced
environment.
How to Apply
