Job Description
AMI
is looking for an ambitious and talented Content & Communications Associate to lead our digital presence through
creative storytelling, strategic social media management and active community
engagement across Africa. We are seeking a visionary creator with a “creative
eye” to transform complex business concepts into emotionally
resonant narratives. You will move beyond standard corporate updates, crafting
an authentic brand voice that captures the vibrant essence of African
entrepreneurship. This role requires someone comfortable both behind and in
front of the camera, experimenting with modern formats like viral-ready Reels
and polished video narratives. With a high standard for visual and editorial
excellence, you will use tools like Canva and Adobe Suite to ensure every piece
of content is aesthetically striking. Ultimately, your mission is to bridge the
gap between data and human experience, turning program metrics into compelling
stories of change that showcase AMI’s transformative impact across the
continent.
Responsibilities.
Social
Media Strategy & Execution
- Lead day-to-day execution and management of all AMI social media
channels
- Develop and execute strategies for organic growth, engagement, and
audience development
- Monitor trends, experiment with content formats, and optimize
performance
- Ensure all social media activity aligns with organizational goals
and messaging
Storytelling
& Multimedia Content Development
- Manage end-to-end story development: concept → scripting → production → publishing
- Develop high-impact stories about the organization, our partners and
impact
- Produce written content, blogs, posts, newsletters, and video
narratives
- Create short-form video content optimized for digital platforms
Integrated
Content Planning
- Maintain an editorial calendar that aligns social media,
storytelling, and campaigns
- Package content for key initiatives: events, partnerships, reports,
and campaigns
- Maintain an organized library of stories, visuals, and video assets
Community
Engagement
- Support engagement with key audiences, partners, and stakeholders
online
- Foster active community participation through social platforms,
newsletters, and our alumni network
- Respond to inquiries, feedback, and comments to strengthen trust and
connection
Partner
& Influencer Amplification
- Identify opportunities for storytelling co-creation with community
members, aligned influencers, creators, or partners
Analytics,
Reporting & Optimization
- Track KPIs such as engagement, reach, follower growth, community
participation, and content performance
- Use insights to adjust strategy and improve storytelling and
community engagement
- Report regularly on social media growth, storytelling impact, and
community engagement outcomes.
Requirements
- 3–5 years of experience in social media management, content
creation, digital communications, or storytelling
- Proven ability to grow social media presence organically
- Strong storytelling skills — written and video — with a portfolio to
demonstrate
- Familiarity with social media management tools (Sprout Social,
Sendible, Hootsuite, Meta etc.)
- Familiarity with reporting tools (Google Analytics etc.)
- Deep understanding of platform trends and best practices.
- Strong organizational skills and ability to manage multiple
initiatives.
- Strong writing skills (must have).
- Experience in impact-driven, entrepreneurial, or development-focused
organizations.
- Video editing (Premiere, CapCut, Davinci, Final Cut, Descript) and
design (Canva, Adobe)
- Community management or engagement experience.
- Experience running influencer or partner campaigns.
- Ability to coordinate freelance creators or agencies.
How to Apply
