What You’ll Do
Youth Recruitment Strategy
- Have an elaborate and in-depth
understanding of the youth recruitment strategic goals and priorities,
thus ensuring they are in a position to implement and execute the
strategies in every bootcamp cycle.
- Create elaborate ways of working with the
community leaders and mobilizers during the youth mobilization period.
- Lead in the hiring and management of the
CEAs/mobilizers, community leaders, and CHPs across select counties and
ensure they are well onboarded and motivated to execute their duties.
- Lead and manage the overall and daily
targets for CEAs/mobilizers, community leaders, and CHPs, as shared by
the Youth Recruitment Manager.
- Build and maintain a healthy pipeline of
community leaders, CEAs, mobilizers, and CHPs across all operational
counties.
- Deeply understand the annual and
quarterly youth recruitment strategic goals and priorities and translate
them into localized execution.
- Build clear ways of working with
community leaders, CEAs, mobilizers, and CHPs during the mobilization
period.
- Have an in-depth understanding of the
youth recruitment annual and quarterly budgets to ensure stakeholders are
fairly compensated in line with our budgeting philosophy.
- Document key learnings, FAQs, and
recommendations, and share a detailed report at the end of the Youth
Recruitment Strategy exercise.
System and Process Management
- Be a master of ALL youth recruitment
systems, tools, and processes including but not limited to managing a call
center system.
- Lead the onboarding and training of the
Youth Recruitment Strategy team on the youth recruitment systems, tools,
and processes.
- Train CEAs, community leaders, or CHPs on
all recruitment tools (digital and manual).
- Lead process improvements by evaluating
system performance, youth feedback, and field realities.
- Evaluate the Youth Recruitment Strategy’s
progress and recommend key strategic iterations based on data trendlines,
youth feedback, and stakeholders’ feedback.
- Interpret Youth Recruitment Strategy data
and metrics as shared by Performance Metrics and share recommendations
based on daily data trendlines against set KPIs.
- Create a healthy backlog of community
leaders and mobilizers in every county where we are running product
development.
- Based on the data trendlines and
insights, recommend key strategic iterations to increase each user funnel
conversion rates.
- Collaborate with Tech and Performance
Metrics in identifying scalable Youth Recruitment Strategy tools through
the guidance of the Youth Recruitment Manager or Head of
Recruitment.
- Lead and manage recruitment-related
and product-related experiments, pilots, and prototypes.
- Use data insights to inform which
experiments should scale or be iterated.
- Uphold child/youth safeguarding standards
during recruitment, onboarding, field visits, and community interactions.
Recruitment Channel Strategy Implementation
- Identify the most effective channels for
reaching target youth demographics, including educational institutions,
community organizations, and public participation events.
- Plan, organize, and execute outreach
activities to engage with potential youth through selected channels.
- Identify the most effective recruitment
channels (schools, community groups, public events, religious groups,
etc.). Plan and execute channel-specific outreach activities.
- Analyze channel performance and recommend
tactical shifts to increase funnel conversions.
- Stay up to date on trends in youth
engagement and innovations in recruitment channels.
- Track the performance of different
recruitment channels using key metrics, including youth eligibility,
conversion rates, COA/CAC, and reach rate.
- Analyze data to determine the
effectiveness of each channel and adjust strategies accordingly to
maximize recruitment efforts.
- Ensure that recruitment messages are
consistently and effectively delivered across all channels.
- Keep up to date with the latest trends in
youth recruitment and channel strategies to improve brand visibility.
- Prepare regular reports on the
effectiveness of channel strategies and recruitment activities.
- Provide recommendations based on data
analysis to improve the recruitment process and the implementation of the
channel strategy.
Recruitment User Funnel Data Quality Assurance
- Onboard and implement a quality assurance
strategy for the CEAs/mobilizers, community leaders, and CHPs.
- Conduct spot checks and audits of
recruitment channels or activities to identify areas for improvement.
- Regularly assess recruitment activities
to align with last-mile recruitment practices and quality standards.
- Conduct routine audits of last-mile
activities to ensure compliance with quality standards.
- Conduct routine field visits to support
CEAs/mobilizers and community leaders/CHPs, assess ground realities,
generate insights, and use those insights to support CEAs/mobilizers and
community leaders/CHPs in improving their conversion rates.
- Implement continuous feedback mechanisms
at each stage of the youth recruitment funnel to improve value proposition
delivery.
- Implement corrective actions to address
low-quality recruitment practices.
- Provide clear communication and timely
updates at all recruitment touchpoints within the user funnel to keep
youth and stakeholders well-informed.
- Conduct regular audits of youth
recruitment activities to identify areas for improvement and ensure
compliance with quality standards.
- Implement a continuous feedback loop to
refine recruitment strategies and improve the quality of user funnel
conversions.
- Work with the data/MEAL team to ensure
tools and systems are user-friendly.
Who You Are
- Experience working in a high-growth
startup organization – Developing and implementing recruitment strategies
to meet targets for Customer Youth Recruitment Strategy and ensuring high
funnel conversion rates.
- Experience working with data, numbers,
and reports to adjust and optimize recruitment strategies, ensuring
alignment with performance goals, with basic budget management experience
- Experience managing and evaluating the
performance of recruitment teams, including mobilizers, community leaders,
and telemarketers, to drive recruitment success.
- Strong orientation to team culture and
cross-functional work.
- Minimum of a Bachelor’s degree with at
least 3 and above years of experience in a similar role.
- This role is open to Kenyan
nationals only and requires 70% field travels
How to Apply
