Partner Engagement & Events Coordinator Job in Kenya - Software Dynamics

The Partner Engagement & Events Coordinator is responsible for planning and executing events, managing partner collaborations, and delivering actionable market intelligence.

  • This role ensures that Software Dynamics leverages the Microsoft Partner network effectively, maintains strong visibility in industry events, and provides research-based insights to guide marketing strategies and sales targeting.
  • This is a junior-to-mid level role ideal for a highly organized, proactive, and collaborative professional.

Key Responsibilities

Partner Engagement & Co-Marketing

  • Coordinate co-marketing initiatives with Microsoft, including joint success stories, campaigns, and funding applications.
  • Serve as a point of contact for partner programs and initiatives to maximize benefits from Microsoft Partner status.
  • Support collaboration with other technology partners and internal teams for joint marketing activities.

Events Planning & Execution


  • Plan, coordinate, and execute webinars, workshops, and virtual events (e.g., “What’s New in F&O 2024”).
  • Manage logistics and participation for conferences, trade shows, and industry events.
  • Track event metrics, gather feedback, and provide post-event insights for continuous improvement.
  • Work with Marketing and Sales teams to ensure events align with business goals and generate quality leads.

Market Research & Insights

  • Conduct market research to identify key industry trends, adoption patterns, and competitive intelligence (Dynamics, SAP, Oracle partners).
  • Build and maintain lists of target companies and key contacts for Sales outreach.
  • Provide actionable insights to refine marketing messages, campaigns, and sales territories.
  • Prepare reports, dashboards, or briefing notes summarizing research findings.

Required Skills & Experience

  • Experience in marketing coordination, events management, or market research (internship or agency experience acceptable).
  • Strong organizational and project management skills; able to manage multiple events and research projects simultaneously.
  • Basic understanding of B2B technology marketing, Microsoft ecosystem (Dynamics 365, Azure), or enterprise software is a plus.
  • Proficiency with MS Office, Teams, and marketing/event management tools (Zoom, GoToWebinar, Eventbrite, etc.).
  • Strong research and analytical skills; able to synthesize data into clear insights.
  • Excellent written and verbal communication skills.
  • Self-motivated, detail-oriented, and comfortable working both independently and as part of a team

How to Apply

Send your CV and any relevant event coordination or research samples to: hr@softwaredynamicsgroup.com