Communication Jobs. Wafi Investment Jobs
Type:
Full-Time (Monday – Saturday)
Salary:
KES 50,000 – 55,000 (Gross)
Reports
To: General Manager
About
us
We are
a leading real estate company in Nairobi with over a decade of experience and a
proven track record in luxury property development. We are known for
world-class quality, authenticity, flexibility, and innovation in delivering
exceptional real estate experiences. We are seeking a highly creative Social
Media Manager with strong graphic design skills to lead our digital marketing
efforts and strengthen our online brand presence.
Role Overview
The Social
Media Manager will develop and execute digital strategies that enhance Wafi’s
online visibility, strengthen engagement, and generate qualified leads. This
role combines social media management, digital strategy, advertising,
analytics, and creative design to ensure consistent brand representation and
measurable results.
Key
Responsibilities
Social
Media Management
- Manage and grow
all company social media platforms (Instagram, Facebook, LinkedIn,
TikTok).
- Design and
publish engaging content (graphics, videos, reels, posts) aligned with
Wafi’s luxury brand.
- Create
compelling captions, campaigns, and stories tailored to real estate
audiences.
- Monitor trends
in social media, real estate marketing, and digital advertising.
- Plan, schedule,
and optimize content using management tools.
- Track, analyze,
and report on performance with actionable insights.
- Support
property launches, open days, and marketing promotions.
- Respond
promptly and professionally to inquiries and messages.
- Manage online
ad campaigns (Facebook, Instagram, LinkedIn Ads) for visibility and lead
generation.
- Ensure brand
consistency across all digital touchpoints.
Strategy
& Planning
- Develop monthly
and quarterly social media strategies.
- Build content
calendars aligned with project launches.
- Plan
lead-generation funnels and coordinate with sales teams.
- Create themed
campaigns (launches, testimonials, progress updates, education).
Performance
& Analytics
- Track insights
from Meta Business Suite, TikTok Analytics, and LinkedIn Analytics.
- Prepare
detailed monthly performance reports.
- Adjust content
and campaigns based on data and engagement trends.
Paid
Ads Mastery
- Create advanced
ad sets across Meta, TikTok, and LinkedIn.
- Target and
retarget real estate buyers and investors.
- Run retargeting
and lookalike campaigns.
- Split-test
creatives and optimize ad copy.
- Improve landing
pages and lead forms for higher conversions.
- Graphic Design
& Creative Production a. Brand Identity Consistency
- Maintain
cohesive visual identity across all content.
- Apply
typography, color psychology, and luxury branding principles. Develop
branded templates and creative assets.
- Motion
Graphics & Video
- Create
high-quality reels, animations, and video edits.
- Produce 3D
mockups, logo reveals, and property walkthroughs.
- Photography
& Videography
- Capture and
edit professional real estate photos/videos.
- Use drones and
gimbals effectively for premium visual quality.
- Systems &
Content Operations
- Develop a
weekly content calendar and approval workflow. Maintain organized content
storage (Google Drive → project → date).
Competitor
& Market Analysis
- Monitor top
developers (e.g., Emaar, Damac, Binghatti) and local competitors.
- Track global
and local property marketing trends.
- Research
audience behavior to improve content positioning.
Tools
Knowledge
- Design Tools:
Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Canva
Pro, CapCut
- Ads &
Social Tools: Meta Ads Manager, Meta Business Suite, LinkedIn Campaign
Manager, TikTok Ads, Google Analytics
- Other: Basic
SEO (YouTube & website optimization)
Soft
Skills
- Strong
storytelling that connects emotionally with audiences.
- Creativity,
innovation, and attention to detail.
- Excellent
communication and copywriting. Ø Strong organizational and analytical
skills.
- Team-oriented
and adaptable to trends.
Qualifications
- Diploma or
Degree in Marketing, Graphic Design, Communication, or related field.
- The ideal
candidate must have 4–5 years of proven experience in social media
management and design, with a strong background in real estate marketing.
- Mandatory:
Prior experience in real estate marketing.
- Strong
portfolio of past work (to be submitted with the application).
- Proficiency in
Adobe Creative Suite and/or Canva Pro.
- Photography and
video editing skills are an added advantage.
- Good
understanding of Nairobi’s real estate market.
- Female
candidate encourage to apply
- Candidates who
can join immediately encouraged to apply
What
We Offer
- Opportunity to
work with a leading luxury real estate brand.
- Dynamic,
creative, and collaborative work environment.
- Room for career
growth and professional development.
How to
Apply
Send your CV and portfolio of
past work to careers@wafiinvestment.co.ke
by 10th November 2025.
