The Social Media Coordinator plays a critical support role in the execution of AWF’s digital communications. This role focuses on day-to-day scheduling, content uploading, community monitoring, and basic digital reporting—helping bring AWF’s Africa-led conservation storytelling to life across multiple platforms.
- Working closely with the Communications
Manager (who leads strategy and content direction), the coordinator
ensures that planned digital content is executed with timeliness,
consistency, and attention to detail.
- The role suits someone with a
collaborative spirit, strong writing and organizational skills, and an eye
for impactful digital content.
Key Responsibilities
- Social Media Execution & Platform
Support
- Schedule and publish content across AWF’s
social media platforms, including LinkedIn, Twitter/X, Instagram,
Facebook, and TikTok, as per the content calendar developed by the Digital
Manager.
- Draft compelling captions, suggest
visuals (graphics, photos, short videos), and ensure content is customized
per platform requirements.
- Monitor social platforms daily to flag
and report audience engagement, messages, or emerging issues.
- Support amplification of AWF campaigns,
events, and thematic days by coordinating posts, stories, and
cross-platform activities.
- Content Coordination & Web Uploads
- Collaborate with internal teams (field
staff, communications officers, and creatives) to collect and organize
content, photos, and updates for digital publication.
- Upload and format blogs and stories on
AWF’s website CMS, applying appropriate tags, metadata, internal links,
and visuals in alignment with AWF’s brand and ethical storytelling
practices.
- Maintain an organized record of published
content and monitor for outdated or inactive links.
- Digital Media Support at Events
- Support event-based social media coverage
through live posting or content capture (photos, short clips).
- Take basic phone photography and videos
when covering events or engaging with communities, partners, or campaigns.
- Digital Monitoring & Reporting
- Track and compile monthly performance
summaries using platform-native analytics or third-party tools (e.g., Meta
Business Suite, Sprout Social).
- Maintain trackers of engagement metrics,
follower growth, and post-performance to support optimization decisions
made by the Digital Manager.
- Highlight basic insights or trends for
internal communication.
- Administrative & Creative Support
- Help maintain a shared editorial calendar
and folders of scheduled posts and approved assets.
- Support the creation of social media
toolkits for campaigns, partnerships, and internal amplification.
- Ensure accurate crediting and filing of
multimedia content, including photography sources and usage rights.
Qualifications & Experience
Education:
- Bachelor’s degree in communications,
Digital Media, Journalism, or a related field.
Experience:
- 1–3 years in a digital communications or
social media support role, preferably in the conservation or non-profit
sector.
- Hands-on experience with content
publishing tools and CMS (e.g., WordPress, Drupal) is desirable.
How to Apply
