The Customer Marketing function is tasked with driving customer engagement to ensure best in class touchpoint experience. It also plays a key role in developing and executing the commercial strategy, working closely with the Commercial Business Units and The Sales Organization.
At Safaricom, we’re passionate
about transforming lives. As a dynamic community, it’s our human spirit,
together with technology, that empowers us to achieve this. We challenge and
innovate and aim to be a digital-first, insights-led organisation that enables
platforms and ecosystem partnerships. Delighting our customers and earning
their loyalty drive us, and we experiment, learn fast and get it done,
together. With us, you can truly be yourself and belong, share inspiration,
embrace new opportunities, thrive and make a real difference.
What we’re looking for
In keeping with our current
business needs, we are looking for a person who meets the criteria indicated
below.
Reporting to the Cluster Lead –
Customer Marketing, the role holder will lead the development and execution of
tailored customer strategies and propositions, aligned to consumer, shopper and
customer opportunities. This entails being the interface between Commercial
Units, Segment and Brand marketing and creation of alignment with the Channels
Organization/Frontline to attain brilliant execution
Responsibilities
Marketing
- Insights: Customer and Shopper insights
that drive strategic planning and touch point execution including
“nuances” in the market
- Strategy and Planning: Clear, simple
category, customer and channel strategies that are National and Regional
with focus into few channel segments and customers
- Activity Development: Develop initiatives
that derive from those strategies led through excellent execution that
deliver growth and value and competitive advantage
- Partnerships: Seek opportunities in the
assigned portfolio to engage consumers on the brand to grow market share
- Stakeholder Alignment: Link Mission
imperatives with business strategies, tactical direction, and operational
oversight
- Go to Market: Work in close coordination
with Segment Marketing, Product Owners and Channels Organization to
develop a strong relevant portfolio strategy
- Execution: Lead execution and
amplification of marketing plan for assigned portfolio
- Go to Market: Work in close coordination
with segment and brand marketing to develop a strong relevant portfolio
strategy for Safaricom
- Picture of Success: Deliver the market’s
Integrated Activity Planning (IAP) process thereby ensuring that assigned
Channels have high quality customer programs, materials & assets to
deliver value to Safaricom
- M&E: Provide leadership to ensure
that marketing activities are fully integrated and deliver brand and
business objectives while ensuring the proper tools, systems, calendar,
resources and metrics for maximum effectiveness
- Budgeting: Manage the Marketing budget
for respective Channel
Partnerships and Stakeholder management
- Work with internal teams and external
creative / media agencies to develop marketing strategies and plans that
increase awareness, penetration and / or purchase frequency
- Partner with Sales and Customers to
execute best-in-class strategies and win the sale in an omni-channel
environment; understands how to maximize the business in respective
Channel and collaborates to deliver results
Project Management
- Manage projects on time and on budget as
well as exhibits decision-making abilities around investment alternatives
that mitigate risk and maximize return
Health and Safety
- Uphold the company code of conduct,
policies and procedures, ensuring integrity and accountability in every
aspect of your work.
- All employees have a responsibility to
adhere to safety, health, and wellbeing policies, guidelines and
procedures in all actions and decisions
Qualifications
- Degree in a Business-related field
- 6 years management experience in Sales
& Marketing
- Experience leveraging data and trends to
generate insights and transforming them into marketing innovation
- Deep understanding of total commercial
spend, experience managing large marketing budget and media investment
decisions
- Experience leading marketing
communication & execution projects
Desirable
- Post graduate certification in Sales
& Marketing will be an added advantage
- Shopper/Customer Marketing
- Experience in Sales Distribution will be
of an added advantage
- Ability to influence and lead within and
without function
- Demonstrate critical thinking by
analyzing data and synthesizing learning into insights and action to drive
innovation in media mix decisions and strong business results.
- Action-oriented with the ability to think
and react quickly to changing circumstances
- Strong sense of urgency, even when
managing initiatives with long lead times, adaptability, and flexibility
to meet changing priorities and adjust to different management styles
How to Apply
