Are you a creative digital storyteller with a passion for building engaging online communities? As a leading hospitality group, Pridelnn Hotels, Resorts & Camps is looking for a dynamic Social Media Executive to manage and grow our online presence across multiple platforms. Based at Pridelnn Paradise Beach Resort & Spa, Mombasa, you will play a key role in curating content, driving engagement, monitoring performance, and collaborating with designers to showcase Pridelnn’s unique brand voice to our diverse audiences.
Responsibilities
Your key responsibilities will include:
- Managing and curating Pridelnn’s social media
presence across multiple platforms.
- Developing content calendars and executing
strategies to grow brand visibility and engagement.
- Creating engaging, shareable content (posts,
images, videos) tailored to target audiences.
- Monitoring analytics, tracking performance, and
generating actionable reports.
- Engaging with followers, responding to
comments/messages, and fostering positive interactions.
- Staying current with social media trends, tools,
and algorithm updates.
- Collaborating with graphic designers to create
visually compelling assets.
- Planning and optimizing paid social media
campaigns for maximum reach and ROI.
- Conducting competitor analysis to identify
opportunities for differentiation.
Requirements and Skills
- Bachelor’s degree or diploma in Marketing,
Communications, Media Studies, or related field.
- 2-3 years’ proven experience managing social
media platforms.
- Strong knowledge of social media platforms,
trends, and analytics tools.
- Proficiency in content creation (copywriting,
photography/videography, short-form video editing).
- Familiarity with design tools (e.g., Canva,
Adobe Suite) – an added advantage.
- Experience with paid social media advertising
and optimization.
- Excellent communication skills, creativity, and
attention to detail.
- Ability to analyze metrics and translate
insights into improvements.
- Organized, proactive, and able to meet deadlines
in a fast-paced environment.
How to Apply
