Location: Tala Road, Runda Off, Kiambu Road.
Job Type: Full-time, primarily office-based with occasional travel for
sector-related events or client meetings.
Company
Overview:
Indepth
Research Institute (IRES) is a global corporate training and professional
services firm dedicated to enhancing the productivity, performance,
sustainability, and overall success of organizations worldwide. We do this
through our five lines of services: Data Analytics, Social and Market Research,
Corporate Training and Development, Management and Business Advisory, and
Digital Innovation.
Job
Summary:
We are seeking highly motivated and results-driven Assistant Digital Marketers to join our dynamic team across the following clusters:
- Sustainable
Infrastructure and Industries
- Human Capital
and Social Development Social
- Governance and
Economic Growth
- Financial
Services and Inclusion
- International
Cooperation and Development
- Agriculture
These
positions combine sector-specific expertise with digital marketing proficiency
to drive growth, foster impactful partnerships, and advance our mission of
delivering sustainable development solutions.
Key
Responsibilities:
Digital
Campaign Management:
- Plan, create,
and execute targeted digital campaigns (e.g., email, social media, PPC,
SEO) to effectively promote services across various sectors, reflecting
the breadth of industries supported.
- Monitor,
analyze, and optimize campaign performance using analytics tools to
maximize ROI and achieve results.
Sector-Specific
Engagement:
- Participate in
sector-focused forums, webinars, and online communities to strengthen
organizational visibility and influence.
Lead
Generation and Qualification:
- Develop and
implement strategies for generating high-quality leads through digital
channels.
- Work with the
sales team to qualify and nurture leads through the sales funnel,
converting them into long-term partnerships.
CRM
Management:
- Configure,
maintain, and effectively use the CRM system to support sales and
marketing goals.
- Organize and
analyze data to provide insights that will improve strategies for client
engagement and growth.
Promotion
of Products and Services:
- Create and
distribute engaging digital content (e.g., blogs, videos, newsletters)
that highlights the organization’s offerings within the sectors.
- Build and
maintain a robust digital presence across social media platforms and other
online tools.
Collaboration
and Reporting:
- Coordinate with
cross-functional teams, including sales, marketing, and product
development, to align on goals and strategies.
- Generate
regular reports on digital marketing performance, lead quality, and key
engagement metrics.
Market
Analysis Reporting and Insights:
- Track and
report on market performance metrics, including customer acquisition
trends, market share growth, and competitive positioning.
- Utilize
data-driven insights to evaluate the effectiveness of market strategies
and campaigns, identifying opportunities for refinement and optimization.
Continuous
Learning and Development:
- Stay updated on
industry trends, digital tools, and best practices in marketing and sales.
- Participate in
relevant training, workshops, and learning opportunities to enhance
skills.
- Perform other
duties as assigned to support the organization’s mission and objectives.
Qualifications
and Skills:
- Bachelor’s
degree in a field related to the respective sector (e.g., Geography,
Economics, Social work, Disaster Management, International Relations,
Public Health, Environmental science, Finance, Political Science, Public
Administration, Social Work, Community Development, Engineering,
Agriculture, or equivalent).
- Certification
in digital marketing is Mandatory.
- Minimum of 1
year of experience in Digital Marketing.
- Experience in
Sales and marketing is an added advantage.
- Proficient in
CRM systems, marketing automation tools, and analytics platforms.
- Strong
communication and interpersonal skills, with the ability to engage and
influence stakeholders at all levels of an organization.
- Strategic
thinker with the ability to develop and execute effective digital sales
strategies aligned with sector-specific goals and objectives.
- Results-driven
mindset with a focus on achieving measurable outcomes.
- Creative,
adaptable, and proactive in responding to market trends and customer
needs.
- Commitment to
continuous learning and professional development, with a passion for
staying ahead of industry trends and emerging technologies.
How to
Apply
Interested
candidates should send their applications to hr@indepthresearch.org by
the close of business on Wednesday, 23rd July 2025. Please quote
the job title in the subject line of your email.
All
documents MUST be in PDF.
Only shortlisted candidates
will be contacted.
