Job Title: Senior Manager/ Lead- Marketing Capability & Excellence
Hiring Organization: Safaricom
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Telecommunication
Job Type: Full Time
Salary: KES
Date Posted: 07/13/2024
Job
Description
Reporting
to the Brand Director , The role holder will be responsible for developing and
implementing strategies to enhance our marketing capabilities across the
organization. He/She will play a key role in driving marketing excellence,
ensuring we have the best practices, tools, and talent in place to achieve our
ambitious goals.
About the role:
This role
targets an induvial with deep marketing and Brand Building experience with
executional excellence across Markets and regions with a strong focus on best
practice. This position serves as the voice that guides, oversees, and leads
marketing excellence identifying operational efficiencies and potential
barriers whilst establishing Safaricom Brand Function as Africa’s best in class
Tech Marketing team.
This role
presents a unique opportunity to shape the evolution of marketing capability
through the Safaricom Way of Marketing program in order to grow brand love
through a digital-first, insights-led approach, within the Brand Center of
Excellence (COE). The role holder brings to life marketing excellence
The role
requires a strong cross-functional collaborator and coach who can partner
effectively with teams across various disciplines across Safaricom
Responsibilities
Below are
the key skills and competencies required to be successful in this role:
- A broad
knowledge of Marketing experience supported by an indepth understanding of
executional excellence and best practice
- Understanding
and knowledge of how machine learning ,artificial intelligence and
experiential tech can be applied to enhance our marketing capabilities
across the organization
- Experience in
driving brand campaign budget and performance management, and
understanding of commercial drivers, data analysis to drive performance.
- Insight
generation & application, Strategic and creative problem-solver and
collaborator
- A strong
understanding of brand storytelling and Brand PR with Excellent written
and verbal presentation skills.
- Digital
Marketing & Marketing Technology (Martech) understanding, including
but not limited to) AI/Machine learning, Data & analytics
- Experience
managing partners and complex projects for flawless campaign execution
- Ability to
effectively influence cross-functional stakeholders and external partners.
Responsibilities:
- In charge of
marketing practice codification developing clear growth drivers to ensure
longevity of campaigns
- Drives the
marketing annual planning cycle
- Drives the best
in class marketing capability
- Drives focus on
audit governance across all marketing organizations in Safaricom
- Streamlines ways
of marketing across the marketing organization in Safaricom
- Driving
disruptive, innovative and digital first marketing execution
- Implementing and
Leading the Marketing hub- one stop shop for Safaricom Marketers
- Implementing the
Safaricom Marketing code
- Lead the
development and implementation of a comprehensive marketing capability
framework, encompassing areas such as marketing technology, data
analytics, marketing measurement, and talent development.
- Partner with
marketing teams across the business to identify capability gaps and
opportunities for improvement.
- Develop and
deliver training programs to equip marketing teams with the latest skills
and knowledge.
- Benchmark
marketing practices against industry leaders and identify best-in-class
approaches.
- Implement
marketing automation and data analytics tools to improve marketing
effectiveness and efficiency.
- Develop and
maintain strong relationships with key stakeholders across the
organization.
- Stay abreast of
the latest marketing trends and technologies, and advise on their
potential application within Safaricom.
- Implement
marketing measurement & evaluation processes to track campaign
performance and inform strategic decision-making.
- Manage the
in-house creative studio, Safaricom Studio, ensuring the timely delivery
of high-quality marketing assets that align with the overall brand
strategy
Qualifications
- Bachelor’s
degree in Marketing, Business Administration, or a related field.
- Minimum 7-10
years of experience in a marketing leadership role.
- Proven track
record of developing and implementing successful marketing capability
programs.
- Strong
understanding of marketing best practices, marketing technology, and data
analytics.
- Excellent
communication, presentation, and interpersonal skills.
- Ability to build
strong relationships and influence stakeholders at all levels.
- Passion for
innovation and a continuous improvement mindset
