Job Description
Reporting to the Operations and Growth
Lead/Commercial Lead, the Agribusiness Manager will be responsible
for implementation of Digifarm’s growth and business development initiatives in
the assigned territory. This role will augment the top and bottom lines through
continuous growth in valuable customers and transactions, drive new customer
acquisition at scale, test marketing strategies, refine user experiences and
analyze market/customer data to efficiently attract the right customer mix on an
ongoing basis.
The role will guide, coordinate, and provide support
to operations teams in executing growth plans and inform Digifarm’s product
development by providing actionable insights to product teams to prioritize
building functionality that attracts, engages, and retains customers
profitably. The role will bring input to expansion of the total addressable
market/territory and explore adjacent markets, products, demographics to expand
the viable customer universe over time.
The role will be located in Mt. Kenya, Rift Valley
and Greater Western.
Responsibilities
Business Development and Tactical Execution
Build a sales pipeline and follow up tracker with
lead times to drive business growth in terms of active buyers/
aggregators/cooperatives and farmer numbers.
Deliver on Digifarm revenue for the assigned
territory as per the set monthly, quarterly, and annual targets.
Achieve the Digifarm territory acquisition and
transaction targets as per set business case.
Coordinate and deliver exceptional continuous
Digifarm Agent/partner Training programs based on agreed plan.
Understand market and territory dynamics mapping out
opportunities and insights for markets and value chains.
Plan and execute Digifarm commercial campaigns across
different channels.
Customer Acquisition, Engagement and Retention
Customer education and awareness of all Digifarm
products and services (generic and promotional) to the buyers, agents and
farmers/consumers.
Drive new customer acquisition through partnerships,
referrals etc.
Drive commercial activities along the customer value
chain from initial connection maximizing lifetime engagement and spending.
Partner with product & tech teams to build/refine
product features and optimize user experience/product to increase engagement
and retention.
Execute promotional programs, loyalty schemes,
nudges, cross selling that increase retention.
Driving the merchandising of Digifarm brand within
relevant channels and the trade to ensure that visibility is maximized in line
with brand strategies and the needs of the market.
Data Analytics, Performance Monitoring and Reporting
Prepare regular reports and presentations to update
management on the execution of key business development/growth initiatives,
outcomes, and challenges.
Drive data-driven decision-making by presenting
growth insights and recommendations to senior management and stakeholders.
Ensure data privacy and security measures are
implemented and followed in accordance with regulatory requirements and
industry best practices.
Stay up to date with the latest advancements in data
analytics and technology to identify opportunities for innovation and process
optimization in business development.
Stakeholder Management
Drive a collaborative and high-performing
culture.
Engage and promote knowledge sharing and continuous
learning.
Establish and maintain strong relationships with key
stakeholders, including clients, senior executives, and business partners in
assigned region.
Collaborate with other teams to foster a holistic and
integrated approach to growth management and execution of key growth
initiatives in assigned region.
Communicate effectively to convey Digifarm growth
vision, progress, and achievements.
Performance management with business partners in
assigned territory.
First line of customer Support on Digifarm solutions.
Key performance indicators
Adherence to set Digifarm Key Commercial Objectives,
results and commitments for the assigned territory.
Successful roll out of new Integrated Digifarm
solutions and services in time, and most efficient manner.
Growth and retention of set Digifarm solutions
customers.
Compliance with all relevant regulations and internal
processes, policies, and procedures.
Agile Maturity rating, Employee Engagement (eNPS) and
Productivity.
Core competencies, knowledge and experience
Customer Obsession
Deepen team connection to our customers and
communities.
Foster authentic relationships with customers and
partners that build trust.
Explicitly take customer-centric decisions and take
personal ownership to achieve results.
Simplify processes through digitalisation and promote
a digital mindset and digital first customer experience.
Stay focused on the big priorities, know when to make
meaningful trade-offs and demonstrate brilliant execution.
Purpose
Create an inspiring vision for your team to drive
strategy and performance.
Show ambition and courage, empowering others to go
beyond the plan.
Bold and challenge teams to reimagine how things are
done.
Prompt new thinking and ideas by asking “what if”
questions.
Use knowledge of the external environment (customers,
partners, competition, external bodies) to identify and act on opportunities
for growth at pace.
Innovation
Create psychological safety so everyone can have an
impact.
Fuel innovative ideas from others and test them to
enable growth.
Explore successes and failures with curiosity and
resilience; fearlessly recognizing lessons learned.
Share your ongoing learning and personal purpose with
others.
Learn fast from digital adoption, using learnings to
drive simplicity, scale, and efficiency.
Collaboration
Articulate your team’s role in making our strategy
happen, prioritizing and aligning resources with current and future needs.
Actively collaborate to break silos and hold your
team accountable to do the same.
Develop others to make the most of their talents and
coach them to take ownership to get things done.
Create an inclusive environment ensuring the safety
and wellbeing of others.
Live our Purpose and demonstrate the highest Standard
of integrity.
Qualifications
At least six (6) years’ knowledge and experience in
business development, commercial management, product management at least three
(3) in sales, account management, channel or distribution in the agricultural,
banking or technology sector managing business development teams.
Relevant Undergraduate degree along with professional
qualifications, or equivalent qualification(s) from a recognized institution of
higher learning.
MBA or relevant Master’s degree is an added
advantage.
Superior business understanding, with the ability to
leverage technology to solve consumer, business, and technical issues.
Strong stakeholder and strategic partners acquisition
skills.
Demonstrate hands on Presentation, Communication and
selling skills
Possess high professional and ethical
standards.
Be a strategic thinker with an analytical mind.
How To Apply
