Job Description Details
Role and Responsibilities
Writing, reviewing, editing, and updating content for
company websites, blogs, marketing materials, and similar platforms.
Conducting research and interviews to learn more
about current trends, developments, and perceptions about the subject matter,
and then contextualising your findings
Leading the creative function within the consultancy
firm, for both in-house marketing and for external clients to establish
campaign objectives, complete tasks, and identify and solve problems
Monitoring social media and company website metrics
for both internal and also external clients.
Understanding and utilising SEO methods to increase
site traffic.
Conduct keyword research to optimise content
Strong creative skills and a keen eye for detail.
Suggesting creative new ways to promote company offerings and to reach specific targeted consumers
Edit and proofread written pieces before publication,
ensuring all communication and content is aligned to company strategy
Develop creative ideas, suggest new innovative ways
of delivering digital content and keep up-to-date with the latest digital
marketing trends
Create awareness and interest within our audiences
and stakeholder groups, driving traffic to engage with digital content
Prioritise and schedule work effectively,
anticipating problems and adjusting the allocation of resources and time
accordingly
Remain current with our policies and procedures
To act responsibly with data held by MarcTina Kenya
that you may have access to as part of your role, adhering to the provided
guidelines and policies and reporting any concerns or possible breaches to
MarcTina Kenya’s Management.
Qualifications and Education Requirements
Bachelor’s degree in English, Communications,
Marketing, or a related field.
Education or training in Creative Arts will be an
advantageous
Proven experience in concept and content designing,
and use of adobe creative cloud
Knowledge / Skills
Proven work experience and track record as a Content
Creator, Copywriter, Digital Marketer or similar role
Experience in using Adobe suites is essential and
critical
Ability to create and maintain a coherent portfolio
Strong knowledge of SEO best practices
xcellent research, organisation, and time-management
skills, ability to deliver high quality content within agreed timeline
Experience creating strong, engaging content, which
are aligned to client objectives
Strong listening and communication skills, able to
effectively communicate design concepts to stakeholders
Ability to work independently and collaboratively, a
self starter is a key attribute for this role
Good proof-reading skills
Strong creative skills and a keen eye for detail.
How To Apply
Interested and qualified candidates should forward
their CV to: hr.kenya@marctinaconsultancy.com using
the position as subject of email. By 19th June 2024.
