Responsibilities:
Social media management of all accounts; Monthly
concept notes generation and content management. Analysis of monthly social
listening report.
Supervise and train community managers on social
media response.
Blog management on the website
Quarterly consolidated digital report on performance
of the pages.
Event management and planning for sales and marketing
functions i.e. Roadshows, supermarket launches and brand.
Generation of E-shots for all festivities.
Ecommerce accounts support i.e. Jumia, Sendy, Twiga,
Cashback
Next cloud file structure management-Ensure
everything is saved on next cloud.
Planning of monthly BTL market storms to enable
consumer engagements and gather feedback on product performance.
Generating artworks and planning of all promotional
items and dispatch to different regions.
Monthly budget reconciliation of the marketing
expenses.
CSR/PR for the department.
Email enquiries.
Customer Service management through customer/product
complaint handling through emails, direct calls and key account outlets.
Product packaging updates and changes.
Next cloud file structure management-Ensure
everything is saved on next cloud.
Brand/Category tasks:
Execution and planning of all campaign activities for
the assigned categories.
In charge of all GT and MT activations in the
assigned categories.
Ensuring T.OM through distribution of promotional
items, wholesale and retails activations. Market testing of new entrants to
ensure team is up to date with the changes.
Help in modern trade listing of new products.
Innovation strategies to increase market share.
Quarterly brand health check from the IPSOS data
received.
Quarterly brand reports focusing on the brand
activities both in GT, MT and ATL.
Brand book custodians.
General trade performance of assigned brands from
listing, market storms, display and PCOS (picture of success in different
outlets).
NPD Champion from packaging inspiration, market
research and product launch.
Qualifications:
2-3 years’ experience in marketing field; FMCG
experience is an added advantage.
Proven skills in 360 multi-channel campaign execution
and monitoring.
Bachelors’ degree in Marketing from accredited
university.
Exhibit strong written and verbal communication
skills.
Innovative, proactive and creative.
How To Apply
Please share your cv to; hr@kapa-oil.com
