Specific Responsibilities
To effectively propose and convert SOA services to
identified potential clients as per the marketing strategy
Develop and oversee the implementation of an
overarching marketing strategy that covers all media and communications
channels
Build and maintain strategic relationships with key
internal and external stakeholders
Oversee and manage several cross-functional teams and
multiple projects simultaneously
Allocate the marketing budget and other resources to
ensure maximum cost-efficiency
Identify and track relevant performance indicators to
ensure alignment with company vision and make recommendations on possible
improvement opportunities
Develop and implement marketing communication’s materials—videos, newsletters, digital tools, social media content, etc
Stay up to date with shifting industry trends, client
demographics and expectations and key stakeholders’ requirements
Establishing new business lines and maintaining
existing business accounts with industry influencers and key strategic partners
through preparation and execution of action plans
Develop and maintain an active relationship with
business partners while maximizing sales and revenue generation
Integrate and execute strategy in specialized areas
such as social media strategy, earned media and proactive media pitching,
partnership development, influencer marketing, travel trade strategy and
engagement in the respective markets.
Minimum Requirements
Bachelor’s Degree in Bcom Marketing, Mass
Communication, Public Relations, International Relations, Hospitality or any
other closely related qualification
A minimum of 5 years’ in a similar senior position as
a marketing manager with a proven track record in the tourism industry
A member of marketing professional body with good
standing
Having worked in tours and travel industry will be an
added advantage
Knowledge of Marketing and Destination Management
with problem-solving skills and a critical thinker
Excellent organizational skills with an aptitude for
professionalism and good time management skills
Proficiency with Microsoft Office Suite and Customer
Relationship Management (CRM) software software, knowledge of hotel reservation
systems and digital marketing tools preferred
Strategic thinker with analytical mindset, able to
analyze data, identify trends and make data-driven decisions.
Proficiency with digital data analysis tools,
preferably Google Analytics
Proficiency in foreign languages is a plus
How To Apply
If you are up to the challenge, possess the above
qualities, qualifications and experience, you are encouraged to apply by send
your CV and Cover letter toinfo@simarconsulting.com. Shortlisting will be
done on rolling basis
