Job Purpose
This position is
responsible for leading the planning and execution of digital marketing
efforts, focusing on digital innovation and experience; brand marketing,
display, SMS, and omni-channel strategies to drive traffic, revenue and new
customers with a strong focus on integrating new emerging technology and
innovation.
Key Deliverables
Digital experience and
Engagement
Directs
the user experience across websites, applications and other channels to develop
innovative, meaningful and differentiated digital experiences
Transforms
media and site analytics into actionable strategies that can be implemented
across the full spectrum of marketing and communication activities
Collaborate
with Digital Innovation and Business teams throughout product design to ensure
delivery meets requirements and expectations
Focus on driving digital first strategy; help to ideate, adopt, and integrate strategically aligned emerging technology throughout the company and becoming a champion of digital innovation throughout multiple touch points for our consumer.
Drive
an integrated omni-channel approach in creating marketing programs to drive
upper funnel awareness
Lead
our growing display programs, optimizing programmatic display buys, identifying
new segments, managing concurrent campaigns, managing creative asset delivery,
timely launches, effective delivery, media buying and post-campaign reporting.
Build
out and maintain a full SMS strategy working with multiple departments to get
buy-in ultimately growing the database with customer information and provide a
great experience for our consumers
Direct and coordinate
Communications content for both External and Internal audiences
Strategically
lead the content and look and feel of all communication platforms in the
country/Business Unit to ensure that they are in line with the user
requirements and brand guidelines and deliver to what matters to all our target
customers and segments with local nuances.
Drive
content development programmes where necessary to ensure content project plans
are delivered and that content refreshes and updates managed appropriately.
Drive
content syndication and integration across and between all platforms where
necessary
Optimise
usage of the web content management system/s that power the sites in your
portfolio, working closely with IT and the vendors to ensure that all relevant
features are used optimally and that relevant team members/stakeholders are
trained appropriately
Ensure
that content management processes and workflows and governance processes are in
place to ensure audit trails are in place and all compliance requirements are
met.
Ensure
that brand equity & reputation is protected across all activities driven.
Collaborate
with marketing managers, business stakeholders and specialist teams to ensure
the content supports and aligns with marketing and eCommerce objectives.
Utilize
strong analytical ability to evaluate end to end customer experience across
multiple channels and customer engagement points in order to make
recommendations to improve content.
Collaborate
with the all-Digital Marketing teams to continually research and identify
opportunities to enhance the online customer engagement experience to
continually optimise content on the platform/s in your portfolio.
Website and Digital
Marketing Properties Management
Understand
the Digital Presence, Digital Marketing Eco-system and strategy for Stanbic Bank
Monitor
and evaluate all the digital presences within the portfolio to ensure they are
up-to-date and relevant and that they comply with the content, Brand and CI
guidelines.
Source
statistics on usage for all digital presences in your portfolio and provide
reports that are relevant to various stakeholders’ requirements.
Research
and guide on latest digital trends in digital platforms and promote best
practice.
Manage
banner bookings and the banner schedule and ensure all digital presences
reflect the bookings made.
Drive
and/or participate in digital presence development projects ensuring that
marketing play a key role in all content management
Develop
and embed all content management, design and Analytics processes and operating
models through strong collaboration with all key stakeholders and driving
change management processes where necessary
Ensure
that projects are delivered on time by problem solving, facilitating solutions
and, where necessary, escalating significant delays to the project managers
(business unit marketing manager).
Identify
opportunities to improve the digital presence processes, governance,
documentation, templates and outputs in line with business requirements.
Manage the development of
digital platforms strategies, planning and execution
Help
implement integrated digital and social media marketing strategies (including
social, mobile, email and web) for the country/Business Unit, working closely
with the External Affairs and Corporate Communications Senior Manager,
Marketing team, Group Digital Marketing, Social media teams and agencies to
drive a consumer focused solution.
Develop
and implement strategies to increase online traffic to Stanbic Bank websites
and digital platforms and social media platforms aligned with business
objectives.
Work
closely with eCommerce Marketing teams to ensure activities are aligned.
Ensure
effective implementation of digital marketing campaigns for the brand and
products and services by providing campaign strategy, planning and measurement
factoring in business goals and strategies.
Develop
an in-depth understanding of the digital user experience design processes and
customer experience strategies ensuring that digital activities support,
enhance and/or influence them where appropriate.
Participate
and be integral to the overall marketing and communications strategic planning
for the county/Business Unit.
Act
as thought leader and educate the business units and marketing teams on the
power of best practices and emerging opportunities in your area of
specialisation.
Research
and keep up to date on digital, direct and social media trends and recommend
new ways in which innovations can enhance the effectiveness and performance of
activities.
Partner
with all parts of the business such as IT, Digital Banking, Group Interactive
Marketing and Social Media teams, working in embedded and/or cross-functional
teams where necessary.
Manage Digital Marketing
Resources.
Oversee
the development and maintenance of allocated budgets that are consistent with
the financial guidelines provided by the business unit and Marketing and
Communications.
Demonstrate
return on investment of internal communications, Public Relations, digital,
direct and social media marketing activities.
Qualifications
Minimum Qualifications
Degree
in Digital Marketing/ Bachelor of Commerce- Digital and Social Media Marketing
Experience Required
Minimum
7 years’ experience in Digital Marketing and User Experience Design
Preferred
Experience
in Digital user experience, Content development and Management, SEO management
and associated tools
Behavioral Competencies:
Convincing
People
Developing
Strategies
Directing
People
Embracing
Change
Exploring
Possibilities
Generating
Ideas
Interacting
with People
Interpreting
Data
Meeting
Timescales
Providing
Insights
Pursuing
Goals
Team
Working
Technical Competencies:
Brand
Management
Operational
Planning
Project
Management (Project Mgmt)
Research
& Information Gathering
How To Apply
