Shopper Manager – Chrome executes shopper marketing strategies, manages agency partners, and drives brand visibility and commercial performance for the Chrome brand, requires a Business or Marketing Degree and 4+ years shopper marketing experience.
About the Function
Sales is
where our brands meet the real world.
This team
builds the relationships that bring our products to life, partnering closely
with customers across markets, channels, and occasions to ensure our brands are
part of life’s moments that matter.
It’s a
dynamic, people-focused environment where curiosity, commercial competence,
positive relationships make the difference. You’ll have the opportunity to grow
your network, develop your skills, and see the direct impact of your work every
day.
Responsibilities
Financial
The
programmes developed by the Shopper Manager contribute to the delivery of KBL’s
P&L and the performance of their designated categories and brands.
Accountable
for the in-outlet programme creation budget.
Measured
against KBL growth targets and key battlegrounds related to their designated
categories.
Market / Environment Complexity
The
Shopper Manager has a broad reach across KBL, covering all channels and brands
within their designated category.
The
individual will work within the parameters of Marketing Business Plans, while
demonstrating country, category, and customer insights to deliver initiatives
that can be scaled across multiple countries and channels.
The
individual will be regarded as the specialist in developing world-class
in-store and on-premise activation programmes, with the freedom to deliver the
best work to drive category growth and ensure brand performance ahead of the
category.
The role
requires mobility, with approximately 30% travel across KBL divisions.
Key Accountabilities and Responsibilities
The
Shopper Manager is responsible for in-store and on-premise programmes for their
designated category and brand.
Responsible
for creating category and brand Shopper Marketing programmes for scaled
execution across multiple channels.
Responsible
for the end-to-end development of in-store and on-premise programmes, from
initial brief through to toolkit development, customer proposition creation,
execution support, and post-implementation measurement and evaluation.
Responsible
for ensuring programmes are commercially viable and drive category growth, with
brand performance exceeding category performance.
Responsible
for the in-outlet programme creation budget.
Key Stakeholders
The
Shopper Manager reports to the Shopper Marketing Manager.
This role
forms part of the team that bridges Brand/Consumer Marketing and Customer
Marketing. Key internal stakeholders include Marketing & Brand Managers,
Innovation Managers, Innovation Commercialisation Managers, and Channel
Development Managers.
Externally,
the role is responsible for building strong relationships with BTL and Shopper
Marketing agencies and will work closely with some of KBL’s largest customers
(>£100K NSV) to deliver differentiated solutions.
Experience / Skills Required
Bachelor’s
degree or equivalent experience in Commerce, Sales, Marketing, Business, or a
related field.
Minimum
of four years’ experience within a commercial environment.
Demonstrated
leadership experience, including people leadership and/or leading through
influence.
Consistent
track record in Marketing and/or Sales (Customer Marketing).
Strong
creative judgement and commercial understanding of customers and shoppers.
Multi-channel
experience, preferably across Customer Marketing, Trade Marketing, Key
Accounts, and Field Sales.
Skills
An
individual who understands how to get things done within KBL and can influence
across a broad network. While critical thinking is important, success in this
role also requires the ability to make decisions and act with pace.
Ability
to inspire agencies to deliver exceptional work and ideally experience working
with key customers.
Ability
to influence across different business units.
Strategic
capability to see opportunities, develop strategies, and lead successful
execution.
Ability
to synthesise sophisticated data sets into actionable insights that inform
commercial plans and drive business objectives.
Strong
personal and interpersonal skills, with the ability to work optimally across
cross-functional teams, including Supply, Commercial Leadership, Brand Teams,
and Executive stakeholders.
Strong
project management skills, with the ability to take ideas from concept through
to execution and completion.
Excellent
communication and presentation skills, with the ability to translate strategy
into clear and actionable execution plans for distributor and field teams.
