This position is available through a third party as a Long-Term Contractor.
Responsibilities
- Lead consumer marketing campaigns across East Africa, while
supporting culturally relevant campaigns in additional Sub-Saharan African
markets
- Partner with cross-functional teams across marketing, music,
partnerships, media, analytics, and creative to bring campaigns to life
from strategy through execution
- Use on-platform and off-platform insights to identify audience
behaviors, market opportunities, and growth drivers that inform marketing
strategy
- Develop clear creative and media briefs in collaboration with
internal stakeholders and external agency partners
- Drive acquisition, engagement, and retention initiatives for both
Free and Premium audiences
- Identify and activate local partnerships, creators, agencies, and
cultural touchpoints that strengthen brand awareness and consumer
consideration
- Analyze campaign performance and translate learnings into actionable
recommendations for future programs and market strategies
- Adapt global marketing initiatives to ensure they resonate locally
across diverse consumer audiences and market contexts
- Support local music and cultural marketing moments in partnership
with internal teams and regional collaborators
Qualifications
- You have a minimum of 4+ years of experience in consumer marketing,
brand marketing, or campaign management within East Africa
- You have experience working across multiple Sub-Saharan African
markets or regional campaigns
- You are experienced in brand strategy, consumer insights, digital
marketing, media, and/or project management
- You have delivered impactful campaigns within digital businesses,
FMCG, retail, entertainment, or technology environments
- You know how to translate consumer and cultural insights into
effective marketing strategies and campaigns
- You are comfortable working with data and performance metrics to
evaluate success and optimize marketing effectiveness
- You can manage multiple priorities simultaneously while maintaining
strong attention to detail and execution quality
- You are a collaborative partner who works effectively across teams,
agencies, and stakeholders with different perspectives and priorities
- You have a proactive, solutions-oriented mindset and are comfortable
operating in fast-moving environments
- You care deeply about culture, storytelling, and creating
experiences that resonate authentically with local audiences
Where You’ll Be
- This role is based in Nairobi, Kenya
- This position is available through a third party as a Long-Term
Contractor
How to Apply
