Key Responsibilities
Digital Strategy and Leadership
- Develop and lead a comprehensive digital channel
and engagement strategy for the Africa Regional Office, aligned with the
foundation’s global digital and communications principles.
- Build a digital-first culture across Africa
regional and country offices by embedding digital thinking, tools, and
storytelling into all communications planning.
- Coordinate and harmonize digital strategies
across Kenya, South Africa, Nigeria, Senegal, and Ethiopia, ensuring
unified quality, consistency, and local resonance.
- Partner with the Global Communications Division
and GPA to ensure Africa’s digital storytelling and campaigns align with
global priorities and advocacy goals.
- Amplify local and regional stories through
global channels, connecting Africa’s progress and partnerships to global
audiences.
Digital Engagement and Campaign Execution
- Manage the foundation’s digital presence across
Africa, including owned social media channels, content calendars, and
engagement strategies.
- Use Search Engine Optimization (SEO)/Search
Engine Marketing (SEM), analytics, Customer Relationship Management (CRM),
and paid media to grow reach, engagement, and positive sentiment among
target audiences.
- Partner with country office communications teams
to adapt and execute global and regional campaigns for local audiences.
- Support the digital amplification of leadership
trips, reports, and events across Africa.
Digital Insights, Analytics, and
Measurement
- Lead implementation of social listening and
digital analytics tools to monitor sentiment, engagement, and emerging
narratives.
- Use data-driven insights to refine strategy,
inform content decisions, and improve the reach and impact of digital
campaigns.
- Establish clear KPIs and performance frameworks
for digital activity and track progress across regional offices.
- Collaborate with communications and advocacy
teams to align digital measurement with broader campaign objectives.
Partnerships and Capacity Building
- Identify and manage digital partnerships,
including agencies, influencers, and creative producers, to expand the
foundation’s reach across Africa.
- Strengthen digital storytelling capacity across
country offices through training, shared frameworks, and knowledge
exchange.
- Partner with GPA and program advocacy colleagues
to co-develop campaigns that amplify advocacy outcomes through digital
channels.
- Foster collaboration between regional offices to
promote learning, efficiency, and creative innovation.
Qualifications
- Bachelor’s or Master’s degree in communications,
digital marketing, journalism, or related field.
- 8-10 years of senior-level experience leading
digital communications or marketing in a global, regional, or
multi-country context, in dynamic and fast-paced environment.
- Proven expertise in designing and implementing
digital marketing strategies (end-to-end), social media management and
growth across platforms, and brand storytelling.
- Strong understanding of Africa’s digital and
media landscapes, including audience trends, influencer ecosystems, and
emerging technologies.
- Demonstrated ability to lead multi-market
digital strategies and campaigns that deliver measurable engagement and
impact.
- Skilled in SEO/SEM, paid media, social
listening, analytics, and CRM tools to inform audience strategy and
optimize performance.
- Experience designing and executing data-driven
digital engagement strategies across diverse markets.
How to
Apply
